Finding The Cheap Clicks

Written by Henry Eldridge-Doyle


Continued from page 1

2. Closer matching. Just because you might type "in car satellite radio" into Google, doesn't mean every surfer will dorepparttar same. Somebody else searching forrepparttar 120213 same thing may well enter "satellite radio in car", or "radio in car satellite", and so on. If your ad contains every variation, it may trump a competing ad which lists onlyrepparttar 120214 first example. In other words, having justrepparttar 120215 keywords in your list isn't necessarily enough - having them inrepparttar 120216 same order a searcher enters them will give your ad a better relevance score.

3. The final (Google specific) method is to ensure that you wrap every keyword or keyphrase in both quotes and brackets. Again, this means that if someone enters an exact term you have listed, your ad will beat a competing ad that hasrepparttar 120217 same term but withoutrepparttar 120218 brackets or quotes.

Clearly, building keyword lists in this way can be more time consuming than simply selecting a few generic words that describe your product or service, but free tools such as those at http://www.keyword-toolkit.com can makerepparttar 120219 process much quicker than doing it manually. Cheap keyphrases are still there forrepparttar 120220 taking,repparttar 120221 winners in PPC now will be those who put inrepparttar 120222 effort to catch them.

Henry Eldridge-Doyle is an internet marketeer, and site developer at http://www.keyword-toolkit.com


10 Secrets To Improving Your Website's Conversion Ratio

Written by Dean Phillips


Continued from page 1

3. Use psychologically effective colors. The color blue suggests quality, trustworthiness, success, seriousness, calmness--the perfect choice for sales pages. Avoid purple, which connotes uncertainty and ambiguity, and only use yellow to highlight key words and phrases. In addition, try to have as much white space as possible. This makes for a much cleaner looking, easier to read website.

4. Get your own domain name. URL's that contain names like, "Geocities", "Angelfire" or "Tripod" have amateur written all over them.

5. Prove what you say. Back up your claims with cold, hard, indisputable and verifiable facts?

6. Put your name, telephone number and street address on your website?

7. Use authentic customer testimonials, complete with first and last names? Just make sure you get your customers permission first.

8. Offer a fair and reasonable money-back guarantee? Thirty days is good. Sixty or ninety days is better!

9. Make it easy for your customers to pay. And offer a variety of payment options. I can assure you, if you're using Paypal only, you're losing sales. There are a lot of people out there, myself included, that just won't do business with Paypal. It's too much of a hassle!

10. And last but not least, make sure you have a powerful sales letter. A strong and effective sales letter can blast your earnings intorepparttar upper stratosphere!

If you aren't capable of writing that type of sales letter yourself, hire a copywriting expert to write it for you.



Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

Visit his website at: http://www.lets-make-money.net


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