Use The Power Of The Press 2. Never underestimate power of a press release. Press releases announce presence of new businesses or a new business venture while promoting your site all at same time.

Keep Them Coming Back For More 3. Once you get folks to visit your site half job is done. Remember, most successful businesses are those with repeat sales from customers who come back again and again. So once they arrive aim is to keep them coming. The tried and true way to keep your visitors coming back is by offering membership to your newsletter. A good example of how to acquire newletter membership is at http://www.bcpl.net/~ibcnet. Your newsletter will allow you to continue to advertise to your client. Here is a crucial point to gaining your clients' interest and loyalty. Avoid sending out same ads daily as this is a big turn-off. Make your newsletter newsworthy. Offer information crucial to your members success.

Send out a weekly newsletter with practical information that will be informative and useful. Don't send same advertisements week after week. Change your ads frequently. You could alert them to any new content such as sales, special offers or free services. Add reader interaction into your newsletter. Encourage your readers to write back on issues in which you all share common interest. Have contests or give members some notoriety for adding to content in some way.

Win Their loyalty 4. When members start to make your newsletter their own you have a loyal repeat customer who will stay with you for a very long time. Yes it's a little work but building up a loyal client base of repeat customers makes it all well worth it. Happy and safe marketing!

Even so, you need to remember that many media people and potential clients may not have a mental definition for such acronyms. For instance, publishing insiders can email each other about "POD initiatives," but in a press release "POD" should not only be clearly explained as "publishing on demand" but that term given a brief gloss as well. By using both acronym and written-out words that letters stand for, as well as further definitions when a phrase is relatively new or specialized, you communicate clearly and set stage for your news to be found through search engines.

Now what about specialized vocabulary - "hematoma," "habeas corpus," "chakra" and "candlestick charts"? Such phrases have precise and established meanings in certain fields, but people who don't use terms every day may have a hazy comprehension of them. Thus, you should handle them as I recommended for acronyms. Provide a brief, unobtrusive definition in close proximity to their first use in a release.

When you do this subtly, tucking an explanation into your release, neither in-group nor outsiders take offense. For instance, within Eastern medicine "qi" is a standard term. You could define it discreetly as in this sentence: "Acupuncture restores balance and regulates flow of qi, basic life force." The last four words prevent both confusion and insult.