Finding A Safe Marketing Medium

Written by Mark Askew

Continued from page 1

Use The Power Of The Press 2. Never underestimaterepparttar power of a press release. Press releases announcerepparttar 100966 presence of new businesses or a new business venture while promoting your site all atrepparttar 100967 same time.

Keep Them Coming Back For More 3. Once you get folks to visit your site halfrepparttar 100968 job is done. Remember,repparttar 100969 most successful businesses are those with repeat sales from customers who come back again and again. So once they arriverepparttar 100970 aim is to keep them coming. The tried and true way to keep your visitors coming back is by offering membership to your newsletter. A good example of how to acquire newletter membership is at Your newsletter will allow you to continue to advertise to your client. Here is a crucial point to gaining your clients' interest and loyalty. Avoid sending outrepparttar 100971 same ads daily as this is a big turn-off. Make your newsletter newsworthy. Offer information crucial to your members success.

Send out a weekly newsletter with practical information that will be informative and useful. Don't sendrepparttar 100972 same advertisements week after week. Change your ads frequently. You could alert them to any new content such as sales, special offers or free services. Add reader interaction into your newsletter. Encourage your readers to write back on issues in which you all share common interest. Have contests or give members some notoriety for adding torepparttar 100973 content in some way.

Win Their loyalty 4. When members start to make your newsletter their own you have a loyal repeat customer who will stay with you for a very long time. Yes it's a little work but building up a loyal client base of repeat customers makes it all well worth it. Happy and safe marketing!

Mark Askew is founder of the Mortgage Loan Search Network at A daily financial resource and commentary journal.

Jargon: Handle with Care

Written by Marcia Yudkin

Continued from page 1

Even so, you need to remember that many media people and potential clients may not have a mental definition for such acronyms. For instance, publishing insiders can email each other about "POD initiatives," but in a press release "POD" should not only be clearly explained as "publishing on demand" but that term given a brief gloss as well. By using bothrepparttar acronym andrepparttar 100965 written-out words thatrepparttar 100966 letters stand for, as well as further definitions when a phrase is relatively new or specialized, you communicate clearly and setrepparttar 100967 stage for your news to be found through search engines.

Now what about specialized vocabulary - "hematoma," "habeas corpus," "chakra" and "candlestick charts"? Such phrases have precise and established meanings in certain fields, but people who don't userepparttar 100968 terms every day may have a hazy comprehension of them. Thus, you should handle them as I recommended for acronyms. Provide a brief, unobtrusive definition in close proximity to their first use in a release.

When you do this subtly, tucking an explanation into your release, neitherrepparttar 100969 in-group norrepparttar 100970 outsiders take offense. For instance, within Eastern medicine "qi" is a standard term. You could define it discreetly as in this sentence: "Acupuncture restores balance and regulatesrepparttar 100971 flow of qi,repparttar 100972 basic life force." The last four words prevent both confusion and insult.

Marcia Yudkin is the author of the classic PR guide, Six Steps to Free Publicity, and 10 other books. You can learn more about her new special report, Powerful, Painless Online Publicity, at

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