Finding A Great Advisor Written by Robert Smethers
Continued from page 1 Any business, public official, civic organization or private citizen may request information in person, by letter, by telephone or via Internet for your small business consulting. Some contact numbers that you can use for specific information for your small business ideas: International Trade Administration, U.S. Department of Commerce, 14th and Constitution Avenue, NW., Washington, DC 20230. Inquiries should be directed to Manufacturing, (202) 482-1872; Aerospace and Automotive Affairs, (202) 482-0554; Energy, Environment and Materials, (202)482-5225; Health and Consumer Goods, (202) 482-1176; Materials and Machinery, (202) 482-0575; Technology and Electronic Commerce, (202) 482-0216; Service Industries, (202) 482-3575; Travel and Tourism Industries, (202) 482-0140; Finance, (202) 482-3277; Export Trading Company Affairs, (202) 482-5131; Industry Analysis (202) 482-5145; Advisory Analysis, (202) 482-5145; Advisory Committees, (202) 482-2474; and Planning, Coordination and Management, (202) 482-4921 http://www.export.govGreat small business ideas are what make our business excel and surpass competition. Using federal grants to jump start your small business is how many of large corporations got their start. Make sure you are one of them. Use them as an example and you can not go wrong.

I am a college student and single parent who relies on federal grants everyday. I built this free information and education website that helps find federal grants to promote economic development. http://www.federal-grant-news.com
| | Finding weakness in the competitor strength.Written by Arvind kumar
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Then last nail in coffin with Pepsi generation. Coca-cola was 100 years old brand people use to recognize them with coke brand older people were keener to drink coke. A younger person always has a tendency to rebel against old way doing things and living. Pepsi turned on heat with Pepsi generation. In 1964, idea found wings with a classic, “Come alive, you are in Pepsi generation.” Pepsi new strategy was to position not itself but competition, “out of step, out of touch, and out of date.” Along with that this approach target youth whose natural tendency was rivalry with old generation. Pepsi also use music, which was traditional weapon of teenager to show their rebellion approach. Younger generation started to attach themselves with Michael Jackson and Lionel Ritchie. Result was a reduced coke leadership from 2.5 to 1 to 1.25 to 1 and eventually under able leadership of John Shcoulley Pepsi toppled coke from its leadership. Think again what was coke strength…….actually?

This research work for this report is done by Mr. Arvind Kumar, founder, www.Nuttymarketer.com You may reach him at arvind@nuttymarketer.com . Arvind Kumar is an Electrical Engineer from a premier Institute, Indian Institute of Technology, Delhi, India. He has 3 years experince in marketing business consulting services and marketing services. He is founder and CEO of www.nuttymarketer.com
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