Continued from page 1
In a more sane model,
webmaster directly pays for his site. If a complaint is made,
company will generally be much slower on
trigger, and much more likely to listen to
webmasters than in
advertising based model.
As advertisers have become more savvy to
fact that promotion on
internet is not nearly as cut-and-dry or simple as expected, they are spending their money more carefully. This has resulted in far less income for
internet companies (resulting in many business failures), and it can be quite entertaining to see how desperate
survivors are becoming.
Egroups moved their ads from
bottom of their emails to
top, and changed them from text links to graphics banners. Users of
service hate this change almost without exception, but advertisers want their banners seen, and
top is better suited for that purpose. It's completely irrelevant what
users think (unless, of course, they defected in mass, which they have not done).
In addition, egroups subscribers were recently shocked to learn that they will now, by default, receive numerous spam emails in exchange for using
service. There is now a new screen which lists all of
different categories for this spam along with a yes/no option to allow it to be stopped. The default for everyone is YES, because Yahoo knows that most people will not bother to change it.
This naturally puts more advertisements in front of more people.
On
other hand, Yahoo has obviously concluded that
advertising model does not work well for it's GeoCities product. If you have a web site you are only allowed a tiny amount of bandwidth before
site is shut off for
rest of
month. This means far fewer ads are shown. The purpose is to get
webmasters to pay for their web sites (which would be a poor decision on
part of most webmasters as their are many web hosts with far better service available at less cost).
So what is
answer for
consumer? Find services in which you are
direct customer. You will generally receive far better customer service, and you might be surprised to find out that
cost is not as bad as you might have thought.

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets at http://www.internet-tips.net - Visit our website any time to read over 1,000 complete FREE articles about how to improve your internet profits, enjoyment and knowledge.