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This could be costing you sales and applications.
** We tested it out!
We then switched apply buttons and links to a normal HREF link and sent another 1000 visits to it. We have a 10 fold increase in applications.
The only on-page changes were Apply button links and we drove visits via PPC spend.
** What can you do?
You can always change them back if you need to but consider potential revenue option.
It certainly has worked for us!
Jason Hulott is Director of J2 Squared, leading specialists in Internet consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries