Find Your Niche & Follow It - Part 1

Written by Rob Taylor


Continued from page 1

OK time to take some action:

=> Draw up an initial list of 10 of your interests.

=> Scan your bookshelves to see what reference books you've bought inrepparttar past, and on what subjects or hobbies.

=> Pay attention when folk you meet start talking about their hobbies, their passions.

=> Pop down to your local magazine store and see what interests are being catered to.

=> Can't be bothered to pad down to your local store, then click over to http://www.mediafinder.com and do some searches.

=> Buy a stack of these magazines and go throughrepparttar 128970 classified ads with a highlighter. Call uprepparttar 128971 ones you've circled and ask for their information packs. Make a note of which ones you've called and see how soonrepparttar 128972 information arrives. How are they selling? Good, bad, OK? Could you improve on thequality of what they are offering? Over five to six issues how many ofrepparttar 128973 adverts are repeated? Make a note and watch that market like a hawk. If they weren't making moneyrepparttar 128974 ads wouldn't be running.

=> Hop over to eBay to research allrepparttar 128975 different sub-categories. Which ones are active? Which ones are commanding high prices?

=> Are there any discussion forums related to your potential market? Buzz over to http://www.forumfind.com and do a search.

This is justrepparttar 128976 beginning. Untilrepparttar 128977 next article I want you to start paying attention to what people are interested in. This can simply be as easy as listening to folk banter when they're inrepparttar 128978 checkout line.

Scanrepparttar 128979 news, open your eyes and mind to opportunities. You'll be amazed at how your brain kicks into “selective perception”. Don't know what that is? Ever bought a car and then suddenly you noticerepparttar 128980 whole planet is drivingrepparttar 128981 exact same model. It's like everyone decided to buyrepparttar 128982 car YOU just bought. Well that's “selective perception” at work. Same thing happens when you actively go hunting down niche markets… actually it can work great for an awful lot of other things… building keyword lists is another example, and another story.

Until next time, now get on with your homework.

Rob Taylor made over $400,000 selling his very first self published book in e-book and print editions. Take advantage of his battle tested information publishing strategies that can quietly make you five figure cash profits every single month as a self publisher! Visit http://www.megastep.com for a free subscription to his Self Publishing for Profit ezine.


The New Way to Publish

Written by Penny C. Sansevieri


Continued from page 1
What aboutrepparttar selection process? Do these publishers accept anything that's sent to them? The answer is no. Whilerepparttar 128969 approval process is far less restrictive than traditional publishers and you don't need an agent, some POD publishers still have guidelines as to what they will and won't consider. These guidelines vary from publisher to publisher, so you'll need to check their individual sites or contracts for specifics. Also, some publishers will even readrepparttar 128970 manuscript to determinerepparttar 128971 quality; if they feelrepparttar 128972 work is so poor it's unmarketable, they will turn it down. While you're inrepparttar 128973 selection process, downloadrepparttar 128974 publishing company's publishing contract and look it over carefully. You'll want to make sure a few things are in place before you sign onrepparttar 128975 dotted line. First off, be certain you're able to retain allrepparttar 128976 rights to your book (foreign, film, audio, hard cover, paperback, and ebook). This is extremely important. Never give or sell any ofrepparttar 128977 rights away to a book you're publishing throughrepparttar 128978 POD process. Second, determine how quickly you can cancel this agreement. Ideally, cancellation should be immediate. Cancellation clauses will benefit you if your book should get picked up by a traditional house or if you decide to switch publishing companies. Your time to market, meaningrepparttar 128979 time it takes them to format your manuscript into a book and get it ready for sale, will vary. Generally, you should see a completed book within ninety days, or in some cases, even less. This turnaround is incredible when you consider it takes a traditional house about twelve to eighteen months to get a new title ready for sale. As with anything, there are drawbacks to this form of publishing. One ofrepparttar 128980 biggest issues with print-on-demand is that there is a no-return policy in place for these books. Returns are a crucial part of doing retail business inrepparttar 128981 U.S. In fact, a whopping 35 percent of merchandise purchased is returned. Still, authors are finding ways around this issue. Some place books in specialty shops because these stores have a lower return factor. Others sell books on-line. Some bookstores will even carry a non-returnable book ifrepparttar 128982 demand exists. Secondly, this form of printing is more expensive thanrepparttar 128983 traditional trade paperback model. Generally, POD books will be priced higher. Their price is often determined byrepparttar 128984 page count. As print-on-demand machines become more efficient andrepparttar 128985 per-page printing costs decline, POD book prices will drop. Many have already decreased considerably from where they were a year ago. Despiterepparttar 128986 obstacles, there are many success stories emerging from this industry and many more are finding their way to success everyday. Here are a few titles you might recognize that were (or are) POD books: •"Legally Blond" (1st Books) •"The Idiot Girls' Action Adventure Club" (iUniverse) currently onrepparttar 128987 New York Times bestseller list •"The Pearls ofrepparttar 128988 Stone Man" (Xlibris.com) was nominated for a Pulitzer Prize in 2002

With on-demand publishing, what was once a dream can now be a reality. In an industry that is saturated with exceptional talent,repparttar 128989 advent of these publishers has afforded authors an opportunity that might otherwise not be available to them. It is an opportunity millions are taking advantage of. For some, it's a way to finally see their book in print. For others it's a road to publishing success.

Print-On-Demand Publishers: http://www.iuniverse.com/ http://www.1stbooks.com http://www.traffordpublishing.com http://www.infinitypublishing.com http://www.xlibris.com

Penny C. Sansevieri The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed repparttar 128990 ranks at Amazon.com torepparttar 128991 #1 best selling book in San Diego. Her most recent book: No More Rejections. Get Published Today! was released in July of 2002 to rave reviews. Penny is a book marketing and media relations specialist. She also coaches authors on projects, manuscripts and marketing plans and instructs a variety of coursing on publishing and promotion. To learn more about her books or her promotional services, you can visit her web site at www.booksbypen.com. To subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com Copyright  2004 Penny C. Sansevieri

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