Find Powerful Keyword Phrases in Five Easy Steps!Written by Chet Childers
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You will learn popularity of keyword search phrases. If number of searches is in thousands then you have a large market opportunity for your product or service offering. Unfortunately, if it is a low number of searches you may want to reconsider your market potential. However, a pay-per-click campaign could be a quick market research project. There is no reason why low search volume phrases cannot produce a high click-through and conversion rate opportunity in a small, targeted market. Isn't that what people refer to as a niche market? Now again, add more keyword phrases to your list. Check out Google Adwords Keyword Tool. This tool works differently from Overture tool. Enter your keyword search phrase in search box, select your language and country and review two results. The first result is every keyword search phrase containing your keyword search phrase. The second result is similar keywords to your keyword search phrase. Once again, you will probably see some keyword phrases that you haven't thought about. Unfortunately, search volumes are not provided but, look at number of possible additions to your keyword phrase list. Again, add more keyword phrases to your list. There is one additional keyword tool you might want to consider. This free tool is Good Keywords which can be downloaded at www.goodkeywords.com. This tool retrieves its results from Overture search engine so you will get same information as Overture Keyword Selector Tool. However, it does provide features and functions which make it easier to cut and paste results to other documents such as Microsoft Word or Excel. Once keyword phrases and search volumes are loaded in an Excel spreadsheet, it is very easy to sort, group and manipulate your keyword phrase possibilities. By now you should easily have one hundred plus keyword phrases to select from. In fact, you may have a several hundred or even more than one thousand. Also, there are several other things you may want to consider such as synonyms to your keywords, typical misspellings and seasonal variations of your keyword phrases. The task of finding, selecting and targeting keyword phrases is a significant key to success in pay-per-click marketing. Apply these ideas and tasks and you will be on your way to pay-per-click campaign success.
Chet Childers is a successful Internet marketer utilizing the power and quick response of pay-per-click marketing to increase website visibility and profitability. Click www.ThePayPerClickMarketer.com and enroll in our e-course, "Discover Tips and Secrets for Pay-Per-Click Marketing Success," or visit www.ChetChilders.com.
| | Tips for maximizing the effectiveness of your PPC ad campaignsWritten by Hamoon Arbabi
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4 - Test, test, and then test some more! The key to maximizing ROI of any ad campaign is testing, and PPC is no different. Set up test campaigns using various keywords/phrases and different ad copy. Analyze results after a few days, and then drop ads that perform poorly and expand ones that do well. 5 - Experiment with bid prices for your keywords. For example, you might well find that a bid of $0.35 results in almost as many clicks (and customers) as a bid of $0.55! This means you save 20 cents on each and every click! Remember, your ad doesn't have to be displayed in top position for it to be effective. Good luck. ------------------------------------ Hamoon Arbabi You can find more about PPC search engines, Search Engine Optimization (SEO), Link-exchange, Marketing tactics, Business opportunities, Services, Tools and... in http://homebusiness.nexuswebs.net
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