Find Out How Customers Feel About You

Written by Ron Sathoff and Kevin Nunley


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Don't miss out on giving people an open question. This is one they can answer any way they like. Give several lines of space to explain their thoughts: Please tell us ways we can improve our product:

Open-ended questions like this are a great way to get new ideas. Customers will often tell you about improvements, problems, or innovations you and your staff would never think of. It is also a good way to uncover new products or services you can offer.

Put your survey on your web site (quizbox.com and bravenet.com have free forms you can use.) Offer a free product, ebook, or discount for filling outrepparttar form.

You can also print your survey on half sheets of paper and put them on your counter or reception desk. Include them in invoices and mailed orders.

Surveys are a terrific way to get a better understanding of how customers feel about you and WHY they feel that way. But we are not completely away from gut feeling yet. Simple surveys like these are not scientific. You can't say for certain 25% of your customers hate your new product. For best results, take survey findings with a grain of salt. Remember -- these kinds of surveys are intended to give you IDEAS, not hard statistics. Combine what you learn from them with what you know from studying your sales figures and talking with customers and employees.

Ron Sathoff and Kevin Nunley provide affordable writing and marketing ideas. See their low-cost sales letters and web copy at http://InternetWriters.com Reach them at mailto:service@InternetWriters.com or 801-328-9006.


HOW ARE YOU TALKING TO ME?

Written by Shery Ma Belle Arrieta


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- This here ain't an e-zine! Ninety-nine percent of your so-called content is nothing but a bunch of your affiliate links. Has it occurred to you that I might want real information, not ads? Ok, so you publish some articles, but 50 other e-zines just published them last week. And you wonder why you're getting a lot of unsubscribe requests.

- You expect me to read through your e-zine? Your format's all messed up and it's obvious you never take time to double-check how your e-zine looks like when it lands on my inbox. You could make it easier on me by using a clean format -- say, at 65 characters per line and with lots of white spaces?

*IF YOU HAVE A SITE, how are you talking to me?

- Kill me with your pop-ups and pop-unders! I visit your site out of curiosity or genuine interest in what you have to offer there, and as soon as I get to your site, a pop-up well...pops up. But that's OK, 'cause I can closerepparttar pop-up without even looking at it. So I continue to look at your site. I click a link on your main page and wow, another pop-up pops up! Again, it's OK, 'cause I can close it right away. I click 3 other links from your site and each time I do, there's a pop-up. So I've had it! I clickrepparttar 121568 X onrepparttar 121569 browser where your URL is and I get even more pop-ups. And I discover too late that aside fromrepparttar 121570 pop-ups, you've got pop-unders working for you. I'm glad I didn't bookmark your site because I'm not going to go back there again.

- The least you can do is be professional... If you don't plan on learning HTML or creating your sites from scratch, can you at least take advantage of your WYSIWYG editors and make your site look professional? No, professional doesn't mean an animated dog running acrossrepparttar 121571 top of your page. No, professional doesn't mean one long page containing allrepparttar 121572 affiliate banners and buttons you can fit in there. No, professional doesn't mean using a size 1 Arial Narrow font in fuschia against a yellow background. And no, professional doesn't mean putting a "Love Me Tender" midi on your site where you're selling your latest e-book.

So here I am, someone who is onrepparttar 121573 receiving end of your message -- whether you're trying to tell me about your services or your products, get me to read your e-zine or visit your site.

Really...how are you talking to me?

Shery wrote an e-book on a topic that will help you talk to your clients, subscribers or visitors instead of running them over and scaring them away. Creating and offering e-mail workshops can and will help you build a credible reputation online. She has a demand-sensitive, one-time offer going at http://www.EmailWorkshopsHowTo.com but she's not going to twist your arm and tell you to go there right away.


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