Financial Planners Publicity and Marketing: Live By The Calendar

Written by Ned Steele


Continued from page 1

January: Keeping that New Yearís Resolution to get yourself organized.

March: Donít let income tax season throw a wrench into your busy life.

June: Schoolís out! How to remain productive at work whenrepparttar kids are at home and leisure activities beckon.

September: Fallís here, time to get serious again! How to makerepparttar 144462 most out of your time.

December: Holiday season Ė how to get it all done.

And before you know it, another year has arrived, and now your media plan is to Ö. start all over again! For two reasons: not every media outlet youíre targeting didrepparttar 144463 story last year, and (this isrepparttar 144464 part I love!) many ofrepparttar 144465 reporters who turned you down last year have since left their jobs and moved on. That frees you to call their replacements, who will be hearing your story forrepparttar 144466 first time.

Creativity exercise:

Try this right now. Listrepparttar 144467 months ofrepparttar 144468 year on a blank sheet of paper. Fill in one of your topics where it is appropriate for a particular month. See if you can find 6, 8, or even 12 reasons a year whyrepparttar 144469 media should do your story.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


Don't Wait, Financial Planners--Media Folks Want Your Free Publicity Ideas Months in Advance

Written by Ned Steele


Continued from page 1

Even daily newspapers and weekly magazines work well in advance. Thoughrepparttar facts of their stories may change as their deadline nears,repparttar 144461 basic structure of most newspaper articles is established well in advance.

This is especially true of financial and business columnists who are your main target. They often write their pieces weeks or even months in advance.

If you come up with a story that is time-sensitive, don't sit on it. Contact a media person right away. It's hardly ever too early to plant a seed in their mind.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


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