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Why attempt such alchemy ourselves? Arenít those reporter-types experts on doing that? Why not just ďput it all out thereĒ and let media take it from there?
No! Because itís you, not they, who know your own stuff best. And itís far easier for you to understand how they work than it is for them to pick out right nuggets of pertinent information from your entire, lifelong accumulation of subject-matter expertise. (After all, today theyíre reporting on tax law, tomorrow itís on to new trends in insurance industry.)
So, your first job: create your very own story.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.