Financial Planners, For Best Publicity Results, Make Sure Reporters Comprehend Your TopicWritten by Ned Steele
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Near end of your interview, recap and gently probe to ensure interviewer has understood your main points. Many of them are adept at making it sound as if they know what’s going on. Sometimes they don’t. Judge too, by questions they ask, whether they are absorbing your information properly. Trust your instincts – if you fear reporter may be misunderstanding, act firmly and proactively to set interview straight. It's better to do this now than when it’s already on air or in print.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
| | Free Radio Publicity for Marketing-Minded Financial PlannersWritten by Ned Steele
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– like you – on promotional activities. Call your station’s promotion department and tell them you’d like to explore ideas. Need an idea or two? Don’t worry – tell promotion folks what you do, and they’ll probably think of rest. (Hint: yes, as a successful professional, you can do this with appropriate dignity. You might offer free screenings or consultations; you probably don’t want to sponsor a beer float at big parade)Always remember that radio’s two best words are "drive time – morning and evening commutes. Try your best to get on radio during these peak listening times.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
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