Finally - New Spam Prevention Product That Works!

Written by Lee Traupel


Continued from page 1

DigiPortal is effectively acting as a trusted middleman in a process that reminds me of PGP ("Pretty Good Privacy")repparttar defacto industry standard e-mail security application that incorporates a similar process via a key held by a trusted third party. You're ostensibly guaranteed never to receive any Spam based e-mail as spammers will never receive your e-mail, let alone reply to it - most use automated systems that have no human intervention inrepparttar 109609 process. It's relatively painless for you to manage new contacts - if you're receiving in-bound e-mails from a new a person (contact) that you have no existing relationship with, it's easy to accept his/her request to reach you andrepparttar 109610 software also automatically updates your permission list.

ChoiceMail is an elegant solution that works well, is easy to use and solves a problem very cost effectively. There are a few hiccups withrepparttar 109611 software - but, these are minor when you considerrepparttar 109612 significant benefits ofrepparttar 109613 product and assumingrepparttar 109614 company will broaden its support for other applications inrepparttar 109615 near term. At present DigiPortal only works with standard ISPs such as Earthlink, ATT, etc. and with specific desktop clients including Outlook Express and Eudora - no web-based e-mail services (HotMail or Yahoo mail) work withrepparttar 109616 software yet and there is no support for AOL at present. My biggest complaint is that they don't support a standard Outlook e-mail - you have to manually import your contact list from Outlook, which can be painstaking depending onrepparttar 109617 number of recipients in your address book. And, their initial focus is onrepparttar 109618 small business user or consumer, as they offer no support at present forrepparttar 109619 corporate enterprise.

Lee Traupel has 20 plus years of business development and marketing experience - he is the founder of Intelective Communications, Inc. www.intelective.com, a marketing services company. Lee@intelective.com Reprinted with permission from Intelective Communications - this article may be reprinted freely, providing this attribution box remains intact. (c) 2001-2002 by Intelective Communications, Inc.


Half-Baked E-Mail

Written by Harry Hoover


Continued from page 1

Your tactics section lays out tasks and who is responsible for them. What technology do you need? Do you have in-house e-mail capabilities or should you use an application such as nTarget (www.ntarget.com)? How will you build and manage your list? How will you acquire new subscribers? Who will create content, design and distributerepparttar e-mail?

After you answer those questions, itís time to turn to your timeline. Develop a schedule for having your technology in place, building your list, creating content, designing and distributingrepparttar 109608 e-mail. Determine if this will be a one-time mailing, or if it will recur on a weekly or monthly basis.

Your budget may help you answer many ofrepparttar 109609 questions above. Small budgets may mean you complete a lot ofrepparttar 109610 work in-house.

Finally, itís time to establish criteria for measuringrepparttar 109611 program. An awareness program may call for some baseline research so youíll know how you are doing. A relationship management program may measure customer retention. Increased click-through from your e-mail to your website is also a measurable element. Sales-oriented programs might measure total sales from e-mail, or incremental sales increases with individual customers.

No matter what your objective in using e-mail, spend a little time cooking up a plan so your results wonít be half-baked.



Harry Hoover is managing principal of Hoover ink PR, www.hoover-ink.com. He has 25 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Duke Energy, InterCerve, Levolor, North Carolina Tourism, VELUX and Verbatim.


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