The first step is to understand what type of patent you need. Utility patents protect new processes machines and compositions. Design patents protect original ideas for ornamental designs. Plant patents protect new plant species that you discover or create. Once you know what type of patent your invention requires, all you need to do is simply visit website to procure safety of your invention for twenty years, in addition to filing time. Once this procedure is taken care off you are completely protected. No one can copy an invention that is in process of being patented or that has a patent.

“S” STYLE

Your ID, please? The “Steadiness,” or “S” behavioral style, is also people-oriented – but at a much slower pace than “I” style. The “S” person doesn’t like to be forced into making changes or quick decisions. They’re patient, loyal, and calm, making them excellent listeners and “peacekeepers” when conflict breaks out. Their focus is on cooperating with people.

You can identify these individuals by their reserved, indirect, but people-oriented approach to others. Their speech may appear softer, with an open posture. They will have relaxed, warm facial expressions and prefer a casual approach.

Sign here, please. When selling to “S” style, it’s important that you listen to them. They need to feel you understand their needs. Assure individuals that you and your organization are customer- and service-oriented. Just don’t push them into quick buying decisions. Show how you’re interested in a long-term relationship with their company, and that they can depend on you whenever necessary. The “S” style customers are more loyal to you when other vendors come knocking on their door.

“C” STYLE

Your ID, please? The “Conscientiousness,” or “C” behavioral style, is quality-focused, slow-paced, methodical, and task-oriented. They focus on details and are primarily concerned about doing things “right” or “correct way.” These individuals are analytical and frequently set higher standards for themselves than others.

You can recognize them as being reserved and more indirect than other styles. These people are formal, with a closed posture and “can’t read” facial expressions. They don’t like to express their feelings readily.

Sign here, please. When selling to “C” style, make sure you have your facts straight. You’ll need to answer analytical questions, showing references where possible. These individuals don’t need you to socialize with them – they really don’t want you to. These people want you to provide detailed information in order to make a correct buying decision. Then they will thoroughly assess your information before coming to a conclusion. Be slow-paced and formal in your approach with them – don’t become overly enthusiastic or animated. Focus instead on facts, logic, and detailed analysis.

SCHIZOS???

Although individuals have ability to behave within all four styles, they tend to use one or two most often. There is no right or wrong style. Each has its own strengths and limitations. However, there are three key steps when applying knowledge of behavioral style sot a sales situation:

1. Understand your own behavioral style in sales environment. 2. Identify prospect’s behavioral style. 3. Adapt your approach to best fit prospect’s behavioral style needs.

DO’s & DON’TS

Most salespeople tend to sell to others way they would like someone to sell to them. That’s not going to work!

“D” for Dominant

Do · Focus on “what” · Provide options · Be efficient · Focus on results

Don’t · Assume without getting an opinion · Over socialize · Emphasize unnecessary details · Waste time

“I” for Influence

Do · Focus on “who” · Provide testimonials · Be upbeat and friendly · Handle details when possible

Don’t · Emphasize technicalities of product · Be overly formal or reserved · Add to client’s workload · Leave decisions unclear

In sales it’s important to remember this rule: “Do unto others as they would have you do unto them.”

“S” for Steadiness

Do · Focus on “how” · Assure client’s buying decision · Provide excellent attention and service · Patiently listen to needs

Don’t · Rush client into quick buying decisions · Forget to regularly follow up · Have an “I don’t care” attitude · Be abrupt or fast

“C” for Conscientiousness

Do · Focus on “why” · Use a logical approach · Answer questions accurately · Provide evidence of quality

Don’t · Be overly enthusiastic or social · Be unprepared or lack product knowledge · Appear disorganized · Rush decision-making