Fight For Online Visibility

Written by Vyacheslav Melnik

Continued from page 1

Now it's time to look at how it works. Oh, sorry, how it doesn't work.

Tolerance to Invisibility

There are top needs such as job, health, foodstuffs, car, etc. that millions of citizens depends on in their everyday life, be it in Kiev, Moscow or New York City. Also, we know there are a lot of websites that offer relevant products and services viarepparttar Internet, especially in large cities. The point, however, is how reachable and effectiverepparttar 128126 service and product providers are online. To learn whether online resources meetrepparttar 128127 needs of an average consumer in different cities, we can describe some ofrepparttar 128128 most likely queries with keywords or phrases and typerepparttar 128129 keywords in a search box of search engines.

For example, let's take and that can provide powerful search on New York City and Kiev. If you type "new york city jobs" or "jobs in kiev" (the latter in Russian or Ukrainian, of course) inrepparttar 128130 search box and hitrepparttar 128131 Enter, you'll get millions of search results on New York and more than hundred thousand results on Kiev, withrepparttar 128132 first 30 relevant torepparttar 128133 search query in both cases. It's OK; website owners inrepparttar 128134 recruitment industry do pay attention to their online visibility and traffic to their sites in many countries worldwide. When you're searching for "online food shopping," you can find a lot of online stores in New York, butrepparttar 128135 Kiev Top 30 results include no direct links torepparttar 128136 websites that sell foodstuffs - just free classifieds and links to listings atrepparttar 128137 Internet directories. It's not bad forrepparttar 128138 New York shoppers who can choose among one and a half million search results on foodstuffs. But when it comes to other industries that cannot show so many results, say, dentistry,repparttar 128139 Kiev andrepparttar 128140 New York web resources demonstrate almostrepparttar 128141 same trends; a majority ofrepparttar 128142 dentistry sites have no direct links from Google's search result pages and are searchable only through classifieds and listings at directories, if any. Many of them have slow-loading pages unfriendly to both search engine spiders and Internet users. What didrepparttar 128143 website owners think about, when they invested in those packages of pictures and programming codes that could never get even a click inrepparttar 128144 shadows ofrepparttar 128145 competitors? They didn't think. They just listened to their web design contractors.

Here is a classic example. The Kiev web developers who provide outsourcing services say that their best clients are among US small businesses and Ukrainian large companies. Why? Because there is no need to follow rigid requirements in terms of website promotion and visibility, and a contractor may expect a higher fee-to-time ratio. The US clients think an easy availability of broadband services within their country gives them a reason to ignore some common requirements and to believe that huge pictures and codes could also be cool forrepparttar 128146 dial-up and international users. Onrepparttar 128147 other hand,repparttar 128148 Ukrainian key clients often neglect an online visibility issue, as they believe their brand names are widely known both regionally and globally. That's why they trust their contractors absolutely and never draw uprepparttar 128149 specifications themselves.

The vast majority of website owners aroundrepparttar 128150 globe still don't bother imposing limits on graphics and programming codes and don't care about website specifications, especially visibility issues such as keyword and competitor analysis, web page structure, web promotion (, etc. You can launch your web project that way too, but think about what you'll really get: a functional site with tens of thousands of monthly hits or an unreachable online presentation in an Internet-compatible format?

Vyacheslav Melnik is the founder and owner of AzureL10n (, a website specializing in web localization, copywriting and search engine optimization for Runet and Uanet, the Russian and Ukrainian portions of the Internet.

Doorway Pages: The Ancient Art Of Search Engine Positioning

Written by Cal Gulla

Continued from page 1

And again, webmasters have come up with a workaround for this one. And it is Ö

Going to have to wait untilrepparttar next article where I will be covering hidden text tactics.

There has now emerged a second method of providingrepparttar 128125 benefits of doorway pages withoutrepparttar 128126 delectability and that is throughrepparttar 128127 use of server-side technology. Recently a company called SEO Doctor has developed a server-based application that, throughrepparttar 128128 use of tags injected into your html, will supply content that you input through a browser interface, and feed that content only to search engines. When a genuine visitor is on your site it is detected,repparttar 128129 server stripsrepparttar 128130 tags out ofrepparttar 128131 code, andrepparttar 128132 additional content is omitted. When a spider comesrepparttar 128133 content is injected.

The greatest single advantage of this is that it enables webmasters to write their content how it best reads and then inject content forrepparttar 128134 search engines that will attain high rankings while maintaining readability forrepparttar 128135 visitor by leaving out that content when a live person is there. Another plus to this technology is that it is set to detect specifically which engine is visiting your site and it allowsrepparttar 128136 webmaster to write content specifically for each ofrepparttar 128137 major engines. They donít followrepparttar 128138 same guidelines and now you donít have to either.


The use of doorway pages is now an obsolete idea. Some SEOís will continue to present doorway pages as a benefit to you but you will either end up with a site with high ranking pages and horrible content, or with redirects that will eventually be detected and get your site blacklisted.

If you have an image-based site or need to increase your keyword counts without affectingrepparttar 128139 basic look and feel of your site, you haverepparttar 128140 choice of either trying to attain top search engine positioning through traditional means (standard optimization, tons of link building, and content creation) or throughrepparttar 128141 use of a tool like SEO Doctor.

Cal Gulla is the Marketing Manager for the SEO Doctor Search Engine Positioning Tool. With over 5 year of experience in the Search Engine Positioning business he has seen the ins and out of all the gray and black-hat tactics. Which win, which lose, and which will get you banned. For more information email or visit their website at

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