Feed me - Satisfy the Search Engines and Your Site's Visitors With Keyword-Rich Content

Written by Julia Hyde

Continued from page 1

"Our cotton duvets arerepparttar softest cotton duvets around. Check out our affordable cotton duvets in our online cotton duvet store now." While it's obvious what your keyphrases are,repparttar 127923 two sentences don't exactly encourage your visitor to place an order. Be subtle. Use your keywords to emphasize your point and insert them where they naturally fit, without compromising flow and readability.

3. Review your headings, titles and hyperlinks

Use your keywords in headings, subtitles, page titles (found inrepparttar 127924 blue bar atrepparttar 127925 top of your Web browser), bold face and hyperlinks, because these stand out torepparttar 127926 search engines. For example, returning torepparttar 127927 cotton duvets you may want to change your "contact us" hyperlink to "contact us now about our luxurious cotton duvets." Or, "learn more about how our cotton duvets can keep you warm and snug this winter"

4. Post keyphrase-rich, informative articles on your site

Another great way to fill your site up with keyword-laden content is to post relevant, informative articles. Every article you post on your site adds more content--content thatrepparttar 127928 search engines thrive on. And, if you write each article as if you are givingrepparttar 127929 spider a good, healthy meal full of essential keywords, they'll devour every word, and index it for future use.

You can also post your articles on article directories such as GoArticles, Article City or IdeaMarketers that offer free content to ezine publishers and website owners. That way you'll spreadrepparttar 127930 word about your site, get some great back links and even free publicity.

5. Publish a Newsletter or Ezine

Newsletters and ezines are another way to add content to your site. If you've written articles already, you get to reuse them, and you can create a newsletter archive section on your website.

6. Post a blog or weblog

Blogs or Weblogs are frequently updated journals. that point to articles elsewhere onrepparttar 127931 web, and to existing on-site articles. The popularity of blogs have spawned blog services such as Typepad and Blogger which make it easy for non-techies to update their sites and add them to an existing web site. Because bothrepparttar 127932 search engines and your site's visitor's love new, updated information, blogs can be a great way of adding content to your site on a daily basis. You can use a blog to announce company news or comment on industry news, announce new product details or to create a "brand" or "personality" for your company.

Before you begin publishing your blog, think about what you're customers want to know. Then, answer their questions on a daily basis. It won't be long before you'll have them, andrepparttar 127933 search engines hooked.

info@juliahyde.com http://www.juliahyde.com

Julia is an advertising copywriter and consultant specializing in search engine marketing and copywriting, direct mail and other marketing services. To learn more about how Julia can help boost your company's profits visit her site at www.juliahyde.com. You may also like to sign up for Marketing Works! Julia's monthly ezine. Visit http://www.juliahyde.com/form.html to subscribe or email Julia for details.

The Road to Better Results

Written by Shawn Campbell

Continued from page 1

New Content

Now we come torepparttar meat of today’s search engine optimization. So far, we have not discussed anything new or original. It isrepparttar 127922 same strategies that have been used since I first got intorepparttar 127923 business of SEO in 1998. Today, with smarter engines, a site needs to be something that is cared about. A site has to grow, develop, and expand as if it were someone’s baby. Gone arerepparttar 127924 days when you could build a site, get good listings, and then forget about it as it brought inrepparttar 127925 traffic andrepparttar 127926 dough. Take care of your site by adding useful content to it on a regular basis, and thenrepparttar 127927 site will gradually grow from a few pages to dozens of pages. Not only will this makerepparttar 127928 site seem more alive - radiating withrepparttar 127929 healthy glow of a developing child - but it hasrepparttar 127930 added benefit of increasingrepparttar 127931 amount of contentrepparttar 127932 site contains, and thus increasingrepparttar 127933 amount of keywords found within it. For example with www.canada-health-insurance.com we add pages with more details about dental coverage or pages with details about government coverage for each province. Every month there are new pages, so that every timerepparttar 127934 spider comes back to visit, it spends more time atrepparttar 127935 site reading new content. This is one half ofrepparttar 127936 key to getting good listings inrepparttar 127937 search engine results pages (SERP).

Link Campaigns

The second half ofrepparttar 127938 key is getting good sites to link to your site. Going after web sites with related content, sites with good authority in your web site’s field, and sites that are “popular” arerepparttar 127939 priority. Getting only reciprocal links is notrepparttar 127940 goal, gettingrepparttar 127941 aforementioned sites to link to you because you have good, valuable content isrepparttar 127942 goal. Sites that do reciprocal linking usually have hundreds of links on their link pages and these will add very little value to your site. Don’t waste your time with reciprocal linking. Only link to a site if doing so will increaserepparttar 127943 value of your site inrepparttar 127944 eyes of your clients.

A link campaign is a lot of work, and it involves a lot of frustration and rejection. You have to approach bigger sites and sellrepparttar 127945 value that linking to your site will bring them. For every 20 sites you approach, you will be lucky to get one to link to you. You have to be persistent, consistent, and determined.


Optimizing a site is no longer something you can do and then forget about. For a site to succeed inrepparttar 127946 search engines today, it has to constantly be changing and growing either in content or in links, and ideally in both. It has to appear thatrepparttar 127947 site isrepparttar 127948 life and soul of its creator, and that somebody cares enough about it to pay attention to it. Because after all, ifrepparttar 127949 creator doesn’t care, why shouldrepparttar 127950 search engines?

Shawn Campbell is an enthusiastic player in the ecommerce marketplace, and co-founded Red Carpet Web Promotion, Inc. He has been researching and developing marketing strategies to achieve more prominent listings in search engine results since 1998. Shawn is one of the earliest pioneers in the search engine optimization field.

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