Fed up with eBay?

Written by Richard Grady

Continued from page 1

As I said atrepparttar beginning of this article, if you are getting fed up of doingrepparttar 137943 eBay 'thing' or if you just don't fancyrepparttar 137944 idea to start with, there is a wealth of alternative opportunities available online. My own solution was to get rid ofrepparttar 137945 one aspect of eBay trading that I didn't enjoy -repparttar 137946 packing and shipping - and start to produce and sell digital products which could be delivered torepparttar 137947 customer automatically. I still have to write sales pages and build websites, I still have to deal with emails etc but I don't have to handle any physical products (neither do I have to deal with payment collection because that too can be handled automatically by software).

Of course my products are very relevant to eBay sellers and indeed, there are numerous individuals and companies out there that have made a fortune offrepparttar 137948 back of eBay without ever having sold a single product onrepparttar 137949 auction site. I am sure that there are numerous other problems that eBay users have that could be solved with a new piece of software or a particular service and ifrepparttar 137950 idea takes off, there are 135 million registered users on eBay to market to!

eBay provides a wonderful opportunity for hundreds of thousands of people but it isn't for everyone and if you find yourself frustrated/bored withrepparttar 137951 same old routine everyday, start to look for something outside ofrepparttar 137952 eBay world.

Richard Grady has been helping ordinary people earn online since 1998. He writes a free newsletter which is published every two weeks. To subscribe (and claim your free gifts), visit: http://www.thetraderonline.com/newsletter.html

Differentiate and Dominate

Written by John Jantsch

Continued from page 1

Message of Value – Many times there are things that you do that don’t get communicated. Extra that you provide or services you think should be included. Your positioning might just rest in more effectively communicating what you do. I know an office furniture dealer that has adoptedrepparttar message – We Make Your Business More Valuable – to communicate allrepparttar 137908 things they bring torepparttar 137909 party. Now, everything they do is focused on delivering on that statement. Everyone else inrepparttar 137910 industry sells furniture.

Unique habit – I know a financial planner who has his client’s car detailed right out in his parking lot when they come in for their annual review. They can't help but rave to their friends about this unique touch.

Guarantee – Can you offer a guarantee so strong that no one else in your industry would dream of doing it. This one frightens some people but, you probably guarantee your work anyway, you just don’t say so. Come out and boldly announce that you guarantee results and watch what happens!

Customer Service – Everyone knowsrepparttar 137911 story of overrepparttar 137912 top customer service provided by Nordstrom’s Create your own overrepparttar 137913 top customer response system and word of mouth advertising will flow liberally. One ofrepparttar 137914 greatest ways to kick this off is to over deliver on your first customer contact. Give them something more than you promised, give them a gift, give them a related service for free.

Againstrepparttar 137915 competition – Many times you can create your category niche by looking for holes inrepparttar 137916 offerings of your competitors. If every one in industry fails to address a certain problem, boldly grab on to solving that problem and use your competition asrepparttar 137917 point of difference.

Clues to uncovering your difference

Look at your current clients. What common elements exist among your best clients? Interview your clients. See if they can tell you why they chose to work with, why they stay, why they refer? Study your competitors more closely. What do they do that you could do better, what don’t they offer they you could, how do they position themselves?

Communicaterepparttar 137918 difference

Once you find your chosen strategy or combination of strategies to differentiate your business, all of your advertising and promotion should be centered around shouting about that difference.

Commit to it, stay at it and resistrepparttar 137919 temptation to wander off inrepparttar 137920 next new direction. Building a brand, and that’s what I’m talking about, takes time and patience. The payoff, however, is what differentiatesrepparttar 137921 winners fromrepparttar 137922 losers in this big marketing game.

John Jantsch is a marketing consultant based in Kansas City, Mo. He writes frequently on real world small business marketing tactics and is the creator of “Duct Tape Marketing” a turn-key small business marketing system. Check out his blogs at http://www.DuctTapeMarketing.com/weblog.php and http://www.BloggingBusiness.com

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