Features vs. Benefits - The Mystery Revealed

Written by Butch Pujol


Continued from page 1

The benefit of "no reader required" is thatrepparttar software is complete within itself. Unlike some ebook compilers that requirerepparttar 108206 ebook purchaser to download special software in order to viewrepparttar 108207 book, this feature offeredrepparttar 108208 benefit of being all-inclusive. As soon asrepparttar 108209 book was downloaded,repparttar 108210 customer could begin reading without further delays. That spoke torepparttar 108211 concern and answeredrepparttar 108212 question, "What's in it for me".

As you can probably tell by now,repparttar 108213 benefits are what make a difference to your customer. The benefits - more or less - explain whyrepparttar 108214 feature is important. This is why benefits have selling power and most features do not.

Here are a few steps you can use when working withrepparttar 108215 features vs. benefits equation:

1. Listrepparttar 108216 features of your product or service. (Catch All Email.)

2. Next, listrepparttar 108217 concerns or needs of your customers. If you don't know… ask them. (Being able to get emails even if misspellings or other mistakes occur.)

3. Next, ask yourself, "Why does this feature matter to my customer"? Write your answers onrepparttar 108218 list. (Catch all email allows you to stay in touch with your customers.)

4. Finally, take it one step further. As yourself, "What problem or concern can this feature address"? (You can know that any email sent to anyname@domainname.com will make it through to you.)

5. Write downrepparttar 108219 benefit.

By explaining your sales information in languagerepparttar 108220 customer can understand you are helping them reachrepparttar 108221 point of purchase more quickly. So,repparttar 108222 next time you create an ad, be sure to focus onrepparttar 108223 information that's important to your customers… benefits.

Butch Pujol offers a safe haven for online business owners. Whether you're a Newbie or a Pro, you'll find legitimate and safe Internet business solutions and tools that can help your company grow. Visit http://www.safeinternetbusiness.com today.

Karon Thackston is President of KT & Associates who offers targeted copywriting, advertising assistance and ezine article services. Karon's Web site is located at http://www.ktamarketing.com.


Features vs. Benefits - The Mystery Revealed

Written by Butch Pujol


Continued from page 1

The benefit of "no reader required" is thatrepparttar software is complete within itself. Unlike some ebook compilers that requirerepparttar 108205 ebook purchaser to download special software in order to viewrepparttar 108206 book, this feature offeredrepparttar 108207 benefit of being all-inclusive. As soon asrepparttar 108208 book was downloaded,repparttar 108209 customer could begin reading without further delays. That spoke torepparttar 108210 concern and answeredrepparttar 108211 question, "What's in it for me".

As you can probably tell by now,repparttar 108212 benefits are what make a difference to your customer. The benefits - more or less - explain why repparttar 108213 feature is important. This is why benefits have selling power and most features do not.

Here are a few steps you can use when working withrepparttar 108214 features vs. benefits equation:

1. Listrepparttar 108215 features of your product or service. (Catch All Email.)

2. Next, listrepparttar 108216 concerns or needs of your customers. If you don't know… ask them. (Being able to get emails even if misspellings or other mistakes occur.)

3. Next, ask yourself, "Why does this feature matter to my customer"? Write your answers onrepparttar 108217 list. (Catch all email allows you to stay in touch with your customers.)

4. Finally, take it one step further. As yourself, "What problem or concern can this feature address"? (You can know that any email sent to anyname@domainname.com will make it through to you.)

5. Write downrepparttar 108218 benefit.

By explaining your sales information in languagerepparttar 108219 customer can understand you are helping them reachrepparttar 108220 point of purchase more quickly. So,repparttar 108221 next time you create an ad, be sure to focus onrepparttar 108222 information that's important to your customers… benefits.

Butch Pujol offers a safe haven for online business owners. Whether you're a Newbie or a Pro, you'll find legitimate and safe Internet business solutions and tools that can help your company grow. Visit http://www.safeinternetbusiness.com today.

Karon Thackston is President of KT & Associates who offers targeted copywriting, advertising assistance and ezine article services. Karon's Web site is located at http://www.ktamarketing.com.


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