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The benefit of "no reader required" is that software is complete within itself. Unlike some ebook compilers that require ebook purchaser to download special software in order to view book, this feature offered benefit of being all-inclusive. As soon as book was downloaded, customer could begin reading without further delays. That spoke to concern and answered question, "What's in it for me".
As you can probably tell by now, benefits are what make a difference to your customer. The benefits - more or less - explain why feature is important. This is why benefits have selling power and most features do not.
Here are a few steps you can use when working with features vs. benefits equation:
1. List features of your product or service. (Catch All Email.)
2. Next, list concerns or needs of your customers. If you don't know… ask them. (Being able to get emails even if misspellings or other mistakes occur.)
3. Next, ask yourself, "Why does this feature matter to my customer"? Write your answers on list. (Catch all email allows you to stay in touch with your customers.)
4. Finally, take it one step further. As yourself, "What problem or concern can this feature address"? (You can know that any email sent to firstname.lastname@example.org will make it through to you.)
5. Write down benefit.
By explaining your sales information in language customer can understand you are helping them reach point of purchase more quickly. So, next time you create an ad, be sure to focus on information that's important to your customers… benefits.
Butch Pujol offers a safe haven for online business owners. Whether you're a Newbie or a Pro, you'll find legitimate and safe Internet business solutions and tools that can help your company grow. Visit http://www.safeinternetbusiness.com today.
Karon Thackston is President of KT & Associates who offers targeted copywriting, advertising assistance and ezine article services. Karon's Web site is located at http://www.ktamarketing.com.