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Assume you borrow $400 for two weeks at a cost of $15 per $100 per two weeks. At
end of two weeks, you owe them a total of $460.
Let's say you don't repay
$400 at
end of two weeks. Instead, you request a rollover. So you pay them
lending fee of $60 and they agree to roll over
loan for another two weeks. The total cost of
loan at
end of 4 weeks may be as follows:
Original loan amount: $400 Fresh lending fees payable: $60 Late fees payable: $60 (assuming late fees apply at
same rate as lending fees) Lending fees already paid: $60 Total: $580
At
end of this period (which is 4 weeks from
day you originally took
loan), you decide that you don't have $580 available and so request them to roll
loan over for another two weeks. Then this is what it can cost you in total at
end of 6 weeks:
Original loan amount: $400 Fresh lending fees payable: $60 Late fees payable: $60 Lending fees already paid: $120 Late fees already paid: $60 Total: $700
If you continue this process for six months (more specifically, for 24 weeks), this is what it may cost you in total:
Original loan amount: $400 Fresh lending fees payable: $60 Late fees payable: $60 Lending fees already paid: $660 Late fees already paid: $600 Total: $1780
For an original loan of $400, in a mere 6 months,
payday loan company will collect fees and charges of $1380 from you. That's 3.45 times
amount you borrowed. In APR terms that's 749.5%! If over 60% of borrowers roll over their loans, no wonder many payday loan companies are extremely profitable.
Snowballing costs can easily lead you into a debt trap if you get addicted to payday loans.
So what are
key points to keep in mind when dealing with payday loan companies? Two things:
First, avoid them (and other high cost borrowings) if at all possible. The best way is, of course, to get your finances fully under control so that you always have cash and / or credit available to meet emergencies.
Second, if you do choose to borrow from payday loan companies, borrow only an amount you're 100% sure you can repay on
due date. If that amount is too low to meet your needs, get additional funding from other sources. Because rolling over cash advances is one of
worst things you can do to yourself.

Prakash Menon is a financial expert and writer specializing in managing personal debt and providing wealth building solutions. He has written articles on short term cash loans, personal debt management and other topics. See http://www.payday-cashadvances.net/paydayloan.html for alternatives to payday loans.