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Assume you borrow $400 for two weeks at a cost of $15 per $100 per two weeks. At end of two weeks, you owe them a total of $460.
Let's say you don't repay $400 at end of two weeks. Instead, you request a rollover. So you pay them lending fee of $60 and they agree to roll over loan for another two weeks. The total cost of loan at end of 4 weeks may be as follows:
Original loan amount: $400 Fresh lending fees payable: $60 Late fees payable: $60 (assuming late fees apply at same rate as lending fees) Lending fees already paid: $60 Total: $580
At end of this period (which is 4 weeks from day you originally took loan), you decide that you don't have $580 available and so request them to roll loan over for another two weeks. Then this is what it can cost you in total at end of 6 weeks:
Original loan amount: $400 Fresh lending fees payable: $60 Late fees payable: $60 Lending fees already paid: $120 Late fees already paid: $60 Total: $700
If you continue this process for six months (more specifically, for 24 weeks), this is what it may cost you in total:
Original loan amount: $400 Fresh lending fees payable: $60 Late fees payable: $60 Lending fees already paid: $660 Late fees already paid: $600 Total: $1780
For an original loan of $400, in a mere 6 months, payday loan company will collect fees and charges of $1380 from you. That's 3.45 times amount you borrowed. In APR terms that's 749.5%! If over 60% of borrowers roll over their loans, no wonder many payday loan companies are extremely profitable.
Snowballing costs can easily lead you into a debt trap if you get addicted to payday loans.
So what are key points to keep in mind when dealing with payday loan companies? Two things:
First, avoid them (and other high cost borrowings) if at all possible. The best way is, of course, to get your finances fully under control so that you always have cash and / or credit available to meet emergencies.
Second, if you do choose to borrow from payday loan companies, borrow only an amount you're 100% sure you can repay on due date. If that amount is too low to meet your needs, get additional funding from other sources. Because rolling over cash advances is one of worst things you can do to yourself.
Prakash Menon is a financial expert and writer specializing in managing personal debt and providing wealth building solutions. He has written articles on short term cash loans, personal debt management and other topics. See http://www.payday-cashadvances.net/paydayloan.html for alternatives to payday loans.