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2. Good Meta. A Title tag, description tag with keywords, relevant keywords, and these keywords actually in your pages will make a difference.
3. Linking. Link to good, popular sites. The search engines will think your website is worth listing if other websites link to it - relevancy by popularity.
4. DONT waste money on any "get you on google page 1" claims - simply a waste of money.
With a little bit of hard work each month you can maximise your chances of getting listed well in
Search engines.
Ask your web designer these important questions, dont just accept them at face value.
For more information/guidelines, visit my site Blue Square Media - web design

Ian Bruce is the Creative Director of Blue Square Media in Brisbane, Australia. He has been involved in the internet since the 1990's.