3. INCREASED EXPOSURE Through sharing your expertise and knowledge within your Internet networking community, you earn trust and recognition among your peers. Your participation serves as your initial means of gaining exposure and becoming better established as an expert in your field.

4. ENDLESS REFERRALS Once your fellow networkers come to know and trust you, you will begin to experience fruits of your networking efforts. Not only will your peers be more apt to utilize your services; they will be quick to refer others to you. This generates a cycle of word-of-mouth advertising that will contribute more to your growth than high dollar advertising.

Networking through Internet communities offers a sense of reassurance in that it bridges gap by providing resources to entrepreneur that may not otherwise be readily available or easily accessible. As your networking experiences begin to produce growth for your business, it is important that you remain an intricate part of group and give back as frequently as you can. As an active networker, you can turn an ordinary business venture into an extraordinary success!

Yellow may reflect a lack of worry, while black a troubled state. Of course not all colors mean same things to all people. Yellow may sometimes mean cheap, Green may mean money or greed, black may mean elegance or death.

Color has become a science and it is a much needed weapon as part of your marketing arsenal. You will need to take great thought in choosing color as it will identify you, because once a color is "owned" it is associated with you and your company. I am sure you have noticed this with examples such as Coca Cola red, Tide orange, and John Deer Green. It is just as important to your identity as your logo. If a shape provides a symbol, be aware that color does same.

Think carefully when choosing colors! Applying a certain color to your product is just plain logic.

For example: In stores colors identify, flavors, brands, and products: Green in a cleaner says pine- in a mouthwash says mint, blue very often means strong mint- icy cool. Clear means additive free. Red found in strawberries, cherries, and apples is very appealing. You would never choose gray for laundry detergent because you don't want gray clothes, you want brightly colored clothes. Blue ,very unappetizing on a dinner plate, is much more successful as a dinner plate.

Because it strongly affects mood. Grays and browns seem somber and often depressing. But they can take on a more cheerful attitude with compliments of red. No matter how you use them they suggest weight, or something heavy. This would provide your visitors with a feeling of stableness and strength. Emotions like this will help your visitors to associate your site with solidity and confidence. Other colors such as burgundy, oyster, beige, blues will also provide a feeling of solidity.

The list goes on and on.

Don't over look issue of color with your business. Believe me it matters!

You see once we lived in a black and white world. TV was black, printed publications were predominantly black. All of that changed in 60's and has created a chain reaction that holds true today. Color is most important attention getter. As humans we bring our own tastes to world. How do we choose which color to be identified with? What is right color? Sometimes there is no right answer you just have to take your best shot. But number one choice of Corporate America is still blue.