Why a fridge magnet and not a bedroom closet magnet?

Well, it's simple. Everybody in household goes to fridge many times a day. The magnet becomes a "familiar."

3. Next. The potential customer has a problem, "I need a plumber."

They've seen Plumber's Fridge magnet many times. Repetition. It's now a familiar.

Enter human laziness... "Oh, there's that plumber's fridge magnet. I'll try them."

BINGO. New customer.

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Now, HERE'S HOW THIS SAME PROCESS WORKS ONline.

1. Person A has a problem. They search for a solution online, or come across a site through a variety of other methods (links, ads etc.)

2. The site interests them. It may well solve an existing or future problem for them, so they bookmark site in their favorites. They fully intend to come back to site later... "when they are not busy."

However, as they don't see this bookmark regularly it doesn't become a familiar. It fades from memory... "where was that site about...?"

SOLUTION..

TURN your site into an electronic FRIDGE magnet by using a simple, yet sophisticated stickiness system to get your "Ad" onto their desktop.

You then become a familiar, and when that customer is ready for your particular web solution they'll contact you first.

SYAS (See You Again Software) has 3 very cool stickiness systems that focus on claiming that desktop for you. You can get a FREE trial here.

http://hyperTracker.com/go/WEBpro1/SYAS/

Kenneth Doyle - e*Analyst http://www.feedyourhungrymind.com

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"If you haven't worked this out, you soon will. There's a lot of NONsense zapping around in cyber-space.

Find out what works, what doesn't... and what's worth your money." Subscribe to e*Analyst ezine - mailto:editor@webpro.par32.com?subject=subscribe ___________________________________________________________

Born with the promotional strategist's gene... followed by twenty successful years in Media, Marketing, PR and copywriting.

"Connecting The Dots"

Now that we know where to go to find out what's 'in', lets see how we can apply this to create or enhance our product or service. Go visit Download.com search a category that's as closely related to your present business (or what you would like to do) as possible. Write down top 3-5 programs/software. Next, follow same procedure with Amazon.com in books and music categories. Now your next task is to do some competitive analysis on award sites. You don't want to copy exactly what they're doing. Your goal is to just determine what they're doing and why they were chosen for these awards and see how that technique can be applied to your situation. Try to find and evaluate sites that are related to your own.

For each item in your list you created, ask following questions. Is there an ezine dedicated to this item? If there is, is it operating at its full capacity? This may be your opportunity to get a lock on subject. Is there an ebook detailing how this product/service works? If there is, does it actually show how it can be used profitably? Could a live teleconference or forum discussion be done with this item? Can this be 'tweaked' to attract a very specific target group? If so, is there an ezine of ebook just for these very specific target groups?

And so it goes on..and on..and on. I've made MILLIONS...ok maybe just $1,000's (but didn't that sound good :) using this tactic. Be warned that once your 'top gun' becomes more known, others will be on your heels to get a piece (or all) of pie. How well you defend your territory depends on deep are your pockets. Some of times, these 'secrets' are only extremely useful when no one or only a few people are using them. After everyone and their mother's using same technique, it usually isn't worth trying to defend anyway. Hint-hint (FFA Link Pages, SafeLists, or new automatic traffic generators).

Best of Luck!!!

****************************** Christopher Wright, Guerrilla Marketer "Free..Explode Your Traffic..Send Your Articles To 100+ Ezine Editors" http://www.GuerrillaPromotions.com/TrafficMagic.html