FRIDGE Magnet Marketing... "stickiness strategies."

Written by Kenneth Doyle - e*Analyst

Continued from page 1

Why a fridge magnet and not a bedroom closet magnet?

Well, it's simple. Everybody inrepparttar household goes torepparttar 125126 fridge many times a day. The magnet becomes a "familiar."

3. Next. The potential customer has a problem, "I need a plumber."

They've seenrepparttar 125127 Plumber's Fridge magnet many times. Repetition. It's now a familiar.

Enter human laziness... "Oh, there's that plumber's fridge magnet. I'll try them."

BINGO. New customer.



1. Person A has a problem. They search for a solution online, or come across a site through a variety of other methods (links, ads etc.)

2. The site interests them. It may well solve an existing or future problem for them, so they bookmarkrepparttar 125128 site in their favorites. They fully intend to come back torepparttar 125129 site later... "when they are not busy."

However, as they don't see this bookmark regularly it doesn't become a familiar. It fades from memory... "where was that site about...?"


TURN your site into an electronic FRIDGE magnet by using a simple, yet sophisticated stickiness system to get your "Ad" onto their desktop.

You then become a familiar, and when that customer is ready for your particular web solution they'll contact you first.

SYAS (See You Again Software) has 3 very cool stickiness systems that focus on claiming that desktop for you. You can get a FREE trial here.

Kenneth Doyle - e*Analyst


"If you haven't worked this out, you soon will. There's a lot of NONsense zapping around in cyber-space.

Find out what works, what doesn't... and what's worth your money." Subscribe torepparttar 125130 e*Analyst ezine - ___________________________________________________________

Born with the promotional strategist's gene... followed by twenty successful years in Media, Marketing, PR and copywriting.

"How To Create New Products or Services...Let Me Count The Ways"

Written by Christopher Wright

Continued from page 1

"Connecting The Dots"

Now that we know where to go to find out what's 'in', lets see how we can apply this to create or enhance our product or service. Go visit search a category that's as closely related to your present business (or what you would like to do) as possible. Write downrepparttar top 3-5 programs/software. Next, followrepparttar 125125 same procedure with inrepparttar 125126 books and music categories. Now your next task is to do some competitive analysis onrepparttar 125127 award sites. You don't want to copy exactly what they're doing. Your goal is to just determine what they're doing and why they were chosen for these awards and see how that technique can be applied to your situation. Try to find and evaluate sites that are related to your own.

For each item in your list you created, askrepparttar 125128 following questions. Is there an ezine dedicated to this item? If there is, is it operating at its full capacity? This may be your opportunity to get a lock onrepparttar 125129 subject. Is there an ebook detailing how this product/service works? If there is, does it actually show how it can be used profitably? Could a live teleconference or forum discussion be done with this item? Can this be 'tweaked' to attract a very specific target group? If so, is there an ezine of ebook just for these very specific target groups?

And so it goes on..and on..and on. I've made MILLIONS...ok maybe just $1,000's (but didn't that sound good :) using this tactic. Be warned that once your 'top gun' becomes more known, others will be on your heels to get a piece (or all) ofrepparttar 125130 pie. How well you defend your territory depends on deep are your pockets. Some ofrepparttar 125131 times, these 'secrets' are only extremely useful when no one or only a few people are using them. After everyone and their mother's usingrepparttar 125132 same technique, it usually isn't worth trying to defend anyway. Hint-hint (FFA Link Pages, SafeLists, or new automatic traffic generators).

Best of Luck!!!

****************************** Christopher Wright, Guerrilla Marketer "Free..Explode Your Traffic..Send Your Articles To 100+ Ezine Editors"

****************************** Christopher Wright, Guerrilla Marketer "Free..Explode Your Traffic..Send Your Articles To 100+ Ezine Editors"

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