Continued from page 1
Why a fridge magnet and not a bedroom closet magnet?
Well, it's simple. Everybody in household goes to fridge many times a day. The magnet becomes a "familiar."
3. Next. The potential customer has a problem, "I need a plumber."
They've seen Plumber's Fridge magnet many times. Repetition. It's now a familiar.
Enter human laziness... "Oh, there's that plumber's fridge magnet. I'll try them."
BINGO. New customer.
Now, HERE'S HOW THIS SAME PROCESS WORKS ONline.
1. Person A has a problem. They search for a solution online, or come across a site through a variety of other methods (links, ads etc.)
2. The site interests them. It may well solve an existing or future problem for them, so they bookmark site in their favorites. They fully intend to come back to site later... "when they are not busy."
However, as they don't see this bookmark regularly it doesn't become a familiar. It fades from memory... "where was that site about...?"
TURN your site into an electronic FRIDGE magnet by using a simple, yet sophisticated stickiness system to get your "Ad" onto their desktop.
You then become a familiar, and when that customer is ready for your particular web solution they'll contact you first.
SYAS (See You Again Software) has 3 very cool stickiness systems that focus on claiming that desktop for you. You can get a FREE trial here.
Kenneth Doyle - e*Analyst http://www.feedyourhungrymind.com
"If you haven't worked this out, you soon will. There's a lot of NONsense zapping around in cyber-space.
Find out what works, what doesn't... and what's worth your money." Subscribe to e*Analyst ezine - mailto:firstname.lastname@example.org?subject=subscribe ___________________________________________________________
Born with the promotional strategist's gene... followed by twenty successful years in Media, Marketing, PR and copywriting.