Written by Ginny Grein

Continued from page 1
ads so that none of them are noticed. Althoughrepparttar tracking system I use does not show me exactly which ezine I am getting hits from I know I am getting responses based onrepparttar 101194 dates and whenrepparttar 101195 ezines are printed andrepparttar 101196 fact that "unknown" shows up as a referral. Being a fledgling site that does not yet get a large number of hits, I am pleased withrepparttar 101197 10 or 20 hits/ezine I get from doing this. I have spent money inrepparttar 101198 past on ezine advertising and have not been as pleased. After all, this advertising costs me nothing but my time (and that isn't much) and allows me to target my ads. What more could I ask for? Another good aspect of swapping isrepparttar 101199 fact that I can test out ads at no cost to me. If an ad does not work, I just change it until I have one that does work. Then, I userepparttar 101200 ad for larger, paid advertising campaigns. As far as I can see, swapping has worked as well for me as paid ezine advertising. Of course, to reachrepparttar 101201 really large numbers, you will have to use paid ezine advertising. I highly recommend this form of advertising to you. If you have any questions, please do not hesitate to contact me at

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What Frogs And Soap Can Do For Your Business!

Written by Mike Jones

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Leap frog your business with ------- Jump ahead ofrepparttar competition with ------------- Blow your competition out ofrepparttar 101193 water with ----- Spring load your business using ----------------- STOP business slipping through your fingers with this!

Just keep on cranking out phrases until you have a heap. Then? Boil them all down torepparttar 101194 best ten, best five. Then start testing them until you findrepparttar 101195 winner! OK, so most of them will bomb! But then again, one, and you only need one, could just skyrocket! Often it happens without any logical explanation. Sometimes you come up with a real slick idea which gets nowhere. Other times a seemingly mediocre slogan takes off! Can anyone explain that? No. So testing is essential to success.

Let's take another direction and applyrepparttar 101196 same idea to web site design. Do you want to changerepparttar 101197 look of your site? Do you have reasonable computer skills so you can save yourself a large fee and atrepparttar 101198 same time produce a professional looking site? Good. But what theme to use? How can you be different?

Take another word at random, SOAP, or again a picture if you have one from a glossy magazine. Let's start listing every word we can think of to do with soap:

Flakes, scent, pink, white, marble, skin, bubbles, soft, round, square, gentle, perfume, liquid, toilet, bathroom, sink, bottle, creamy, model, block, water, wash, towel, bar.

Now, do any of those words give you ideas for texture, color, shape? For an interesting navigation bar, could you incorporate some different shapes based on bars of soap?

The idea of bubbles has much potential. Links in bubbles, different size bubbles according to importance of repparttar 101199 link. Could an attractive picture of a model help present a feature ofrepparttar 101200 site? Could a liquid dispenser bottle be used in a graphic in some way?

After thinking carefully on these lines you could come up with a very original, slick, attractive design for a web site or whatever project you are working on.

So back to our title - What Frogs and Soap Can Do For Your Business! No, these are notrepparttar 101201 ramblings of a crank! These ideas are used by big companies who have millions of dollars set aside for advertising. Check out for yourself a book full of resources on business creativity and creativity in advertising. - Jump Start Your Brain (Book review:

Why not mimicrepparttar 101202 big boys and do a little creative thinking yourself? Sit down with a sheet of paper and turn on that amazing thinking apparatus betweenrepparttar 101203 ears - your brain!

You will be amazed atrepparttar 101204 effect on your business!

Mike's web site at is a great information resource for Internet Business, Communication Skills, Computer Proficiency, Creative Thinking, Goal Achievement, Image Building, Power Vocabulary, Speed Learning and Time Management. Receive a monthly notice of new content by sending a blank email here:

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