I can't stress it enough, It's just that simple. So work on a standard 3 line add keep it simple and start sending it out to everyone on list now. You can get updates as well and offer your space every month. Who knows by next month you'll have more traffic than you'll know what to do with. ------------------------------------------------------------------

Here's another tip not many people consider to gather new subscribers. Using web forms are a great way to meet your visitors and guests who come into your site. Alot of older sites already know this technique. As much as we hate spam mail we are subject to it by simply listing with that site.

You can do virtually same thing with your form by using an auto responder. If your site doesn't have that much traffic coming in then you simply can use email address gained from your forms an send out a "Canned" letter about your ezine through your ezine host. To simplify this use your email template feature and then copy and paste to your hosts invitation area. You'll want to use your subscribe address in TO: block also. If you wish to add it in body of letter itself then be sure proceed it with mailto: this will then make your address a hypertext link for your readers to use.

Be sure to also include a REMOVE address as well generally remove@website.com works well if you have an alias option from your web host. If not you can open a free mail account to handle this mail and then delete names as they come in if need be.

Keep a separate list of addresses in your email program of all your contacts and periodically compare it to subscribers. Resend these people an invitation in a few days explaining why your ezine is best for them to join.

Good Luck with your subscriptions and happy ezining

Use 'subject categories' in any ezine directory to find ezines that relate to product you're selling. You can find a list of 56 ezine directories in 'The Free Directory of Ezines' at:

3. Once you've chosen a number of ezines that target your audience, subscribe to them and examine ads closely. If you see an ad that keeps repeating issue after issue, you can be pretty sure that it's getting results. You've found a good ezine to advertise in.

4. Check to see how many ads are in ezine. You probably won't get much response from an ad in an ezine that has 15 or 20 ads per issue. Readers of those ezines have become hardened to ads and have learnt to skip them.

5. Check to see if ezine publisher has a policy of never running ads for two similar products in same issue - your ad will be much more effective if it's only one of it's kind in that particular issue.

6. Small ezines Vs. Big ezines: bigger is not always better. The big ezines with 1000's of subscribers tend to have more ads than small ezines. Also, small ezines with only a few hundred subscribers often have a much more targeted audience than big ezines.

7. Repeat your ads. Research shows that off Web, an ad has to be seen about 21 times before someone acts on it; on Internet it's about 9 times. If your budget allows, try and have your ad repeated at least three times in a particular ezine. Most ezines offer discount packages for bulk advertising.

8. Email address Vs. URL. The advantage of giving an email address is that it gives you opportunity to send a powerful sales letter to person who responded to your ad. It's also much easier to track your ads with an email address than a URL.

9. Offer something free in your ad copy. It'll often tip balance between a response and no response.

10. Keep your ads short, even if you're not using number of words you're allowed. Short ads are more likely to be read. Keep your sentences short too; they pack much more power. Use word 'You'. Don't describe your product but tell reader what your product can do for them.