FLASHY WEB SITE DESIGNS ARE BAD FOR BUSINESS Written by Cheryl Carnright and Joann Marsili
Continued from page 1
and sales. Don't look for a graphic design firm that believes all you need to do is get in search engines and place banners to be successful. Don't hire a designer that is new to Internet--meaning they have years of print design experience but have just decided to expand their horizons to Internet. Don't hire a graphic designer that doesn't have a professional copywriter or marketing person on staff and don't hire a graphic designer just because they are cheapest. Remember, cheap can cost you money--you get what you pay for. Hire a marketing/design firm that understands difference between form and function and can apply it in a marketing perspective. Remember, many of these latest bells and whistles are very expensive and your site may not need them to be effective. Every single design element affects your web sites functionality and marketability--from decision about how navigation will work to choosing right colors, fonts, graphics, content, HTML code, and more. These will not only influence potential customers but search engine indexing as well. If and when youíre ready to begin your on-line presence, start with a business plan and strategy. It is essential if you really want your business to succeed. Donít be afraid to research marketing trends and investigate a marketing/design firm that will fit your needs. If you are currently on-line but your business is not progressing as you think it should, donít be afraid to request a web site analysis. There are firms that will analyze and help pinpoint areas of your on-line presence that need improvement for a successful Internet presence. Last, but not least, keep an open mind to what firm offers as suggestions for making your Internet experience a profitable one. Remember, this is their livelihood, this is what they do and they have experience to back it up. Are you ready to be successful?
Cheryl Carnright and Joann Marsili have over 35 years of combined graphic design & marketing experience. They are the authors of a free monthly newsletter: "B2B Marketing News." Visit their site http://www.b2bstrategicmarketing.com.
Let Your Visitors Know How Often You Update Your WebsiteWritten by Candice Pardue
Continued from page 1
Paste following code "as is" into your web page HTML where you wish "Last Updated" date to appear...
You may use this tool to add a professional touch to your site, or simply remind "yourself" of your last site update! :-)
Candice Pardue, editor of Web Design Weekly. Go here for affordable and strategic website design for your small business... http://www.webmastercourse.com/web-design-services/