#4 Offer incentives: If you want people to forward your newsletter to colleagues or give referrals, offer something in return. Prepare a number of different white papers and offer them at different points in subscription cycle. When someone subscribes to newsletter, give them a white paper. If they forward newsletter, offer another. If that forward results in a subscriber, send a thank you note and, if possible, something of value--be creative. And make sure newsletter promotes your off-line referral programs.

#5 Measure results: Don't forget importance of tracking results of your e-newsletters. You have to know who's opening it and who's not, as well as what they're clicking on. If your readers are a good representation of your customer pool, you'll know what your customers care about--and what holds no interest. Share results with sales team and base subsequent sales initiatives and customer contacts on results.

Got contract ready? That is next most valuable tool you have to your computer. Having every detail spelled out, leaves little room for guess work. Dates, expectations, payment, and even revisions need to be included. It’s just a safe way to do business, no matter if you are seller or buyer. Copywriter rates that are flexible or based on a per hour rate are just too difficult to monitor. How will you monitor a per hour rate?

To find basic copywriter rates, you can browse through listings of copy writers looking for work. There is a safe bet, here. You may want to steer clear of those asking for outrageous sums as they already have an inflated ego. You don’t need that in your work. If they had such a great business going, do you really think they would have to advertise? As for lowest prices out there, require samples and references before getting too deep. No matter what you do need in rates for copywriting, you can find someone out there willing to work with you. Just get guidelines set before project begins.