Ensure your marketing is attractive. Often marketing can pull better if you simply improve look of an ad, upgrading a website, or changing fonts of marketing communications etc. Did you know that best dressed consultants get paid two to five times as much as average ones.

Isn’t it then worth changing or upgrading your company image?

Entertain clients. Corporate Hospitality is big business and can be used to your advantage in clinching that deal. A lot of business is done in a relaxed setting, a public house, restaurant, bars etc.

We recently took some clients Go Karting, and we ended up with contract. They didn’t buy because we took them karting – they purchased because they were relaxed, and could think more clearly in a less stressful setting!

Know what you want to be best at and invest in that. People use you because you are best at what you do. Success comes from listening to what people want – then providing that differently and with more value than anybody else can or is willing to.

Remember that marketing is a constant thing – not a one time thing.

Let your creative juices flow. Visit http://www.wordtracker.com/moreinfo.html and do some searches to see what people are doing when they go online.

Read this interview article with John Alexander, http://www.searchengineworkshops.com/articles/wordtrackerR.html which goes into more detail about how to focus on your target audience when doing keyword research.

Create a page that's highly focused on one topic only. Don't deviate from that topic. Put other topics on other pages.

Finally, once you have your page(s) created, create your tags based on focus of each page. Use your keyword phrase in each tag.

Now, you have a page that your users will appreciate and enjoy - a valuable page that is focused on your target audience.

And . . . you'll also have a page that search engines will love too . . . because they love focused content!

And you didn't even have to try hard or spend a lot of time optimizing it, now did you?

In Conclusion

Remember to focus on your target audience when creating new Web pages. Forget about search engines! You'll create good quality, valuable content that your users will love . . . and so will engines.

Though this may not seem like a standard business marketing practice - to create information pages for people . . . not search engines - this virtually free plan will help you focus on your target audience, bring them to your Web site, and increase your bottom line. Isn't that what online marketing is all about? Why not start today! You have all tools you need with your own creativity and Wordtracker http://www.wordtracker.com/moreinfo.html.