FACTS ABOUT HE 50+ MARKET... Essential Information For Savvy Marketers...

Written by Thom Reece


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Housing

  • Over 79% of all 50-plus own their own home - by farrepparttar highest rate of any age group

  • 67% of these are mortgage-free
  • 60% of 50-plus have remodeled their home
Travel
  • Today's 50-plus adults represent 80% of all luxury travel
  • They spend 74% more on a typical vacation than 18-49 year olds
  • They account for 65% of all cruise trips
  • They average 4.8 nights per trip, compared to 3.9 nights for travelers overall
  • The 50-plus travel further distances than any other age group on an average trip
  • They spend 40% more time vacationing in their 50's than they did in their 40's

Source: AARP; American Medical Association; Brandweek; CarSmart; The Conference Board; Corporation for Independent Living; DFD Marketing & Research; Find/SVP; Health Care Financing Administration; National Association of Home Builders; Sporting Goods Marketing Association; Travel Industry Association of America; U.S. Bureau of Labor Statistics, Consumer Expenditure Survey; U.S. Census Bureau; Age Wave.

Thom Reece is CEO of On-Line Marketing Group in Hawaii. His website... Online Marketing Resource Center [www.e-comprofits.com] is visited by thousands of savvy marketers daily. Thom can be reached at: thom@e-comprofits.com, 808-929-7377.


To Use or Not to Use: Spot Colors or Process Colors or Both???

Written by Kay Zetkin


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Onrepparttar other hand, it is preferable to use process colors or CMYK when: -full-color photographs shall be used -your publication has multi-color graphics that would require many ink colors to reproduce with spot colors -the printing job nees more than two spot colors. Actually, if you check with your printer, you might find that process color printing would be less expensive than using three or more spot colors.

It is but required to use both spot colors and process colors when: -your publication has full-color photographs that must also incorporate specific spot colors fromrepparttar 136726 PMS and cannot be created with CMYK inks (e.g. logo color). -There is a need to improve or increase intensity of a specific process color by adding spot color ink. This 5th plate fromrepparttar 136727 spot color to used as addition to CMYK is called a bump plate. -Some ofrepparttar 136728 full color publication is coated with clear varnish, varnish being specified as a spot color.

With this safely learned, you wouldn’t fall torepparttar 136729 blunder of having full color printing disasters and save time and budget duringrepparttar 136730 entire process, too! -30-

For comments and inquiries aboutrepparttar 136731 article visit http://www.colorprintingwholesale.com

Kay Zetkin discovered the pleasure of writing through her daily journals as a teen-ager. Writing in it helped sort out her thoughts, relieve her feelings and record what she observes of the world.

For her, writing is an effective tool to express your viewpoints... To write is already to choose, thus, writing should be done along with a critical mind and a caring soul. She hopes to become more professional, skilled and mature in her craft.


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