These are a few of things to watch for when trying to decide which ezines to advertise in or to give your loyalty as a subscriber.

As you read and look over more ezines, you will see which ones suit your style or your taste, but always keep an eye out for main points of a good ezine!

I like an ezine with a warm and friendly personality. This, of course would come from publisher. If publisher gives ezine some personality, it makes for much better reading, advertising and enjoyment!

I would just like to recommend a few of my favorite ezines/publishers.

1. SimpleBiz Ezine - Publisher: Livvie Matthews Livvie is a wonderfully warm and funny lady who takes her business seriously and does a great job. She definitely has personality for a great ezine! http://www.simplebizpublications.com

2. RIM Digest - Publisher: Jan Tallent-Dandridge I have known Jan for years and although she is very friendly and easy-going, she is a no-nonsense professional. She puts her "RIMMERS" above all else. http://www.rimdigest.com

3. Ideas By Post - Publisher: Alannah Moore I may not have known Alannah as long as some other publishers, but I know her ezine is loaded with tons of great information and resources. Alannah does a great job of putting together a professional ezine. It would be worth your while to take a look. http://www.ideasbypost.com

4. HomeBizJunction Herald - Publisher: Cathy Bryant Cathy has years of experience with ezine publishing and gives her readers what they are looking for, a clean & sharp ezine full of quality content! She is 100% a professional, but makes a great friend as well. http://www.homebizjunction.com

All of these ezines and publishers are an asset to Internet marketing world and I strongly recommend them. Of course, I am partial to MOE, but above ezines are excellent also! ;-)

************* Terri Seymour and her husband Terry of www.seymourproducts.com offer a no cost, home business opportunity. Apply online. Resources and more for your home business available at www.myownezine.com Free ecourse business-building-ecourse@getresponse.com

__6. Build your business slowly but surely.

Instead of attempting to build your business into an overnight success, strive for gradual but steady expansion. Small businesses operating on tight budgets generally cannot afford to throw a pile of money into a marketing campaign that's 'hit-and-miss'. Instead, they find out what works, then build upon their successes.

__7. Create multiple streams of income.

Your business can continue it's growth by branching out to offer a variety of products or services. For example, an online business may earn income from sales of its own primary product or service, sales of website or newsletter advertising, and commissions from affiliate programs. Start with one income stream and gradually add to it when you have resources to do so.

Multiple streams of income will also help to 'buffer' your business against income fluctuations. While one product or service may experience a downturn in sales, others may not. Similarly, if it turns out that one income stream disappears (for example, an affiliate program shuts down), then you can fall back on your other products and services.

__8. Work together.

Use Internet to find like-minded entrepreneurs. Develop mutually beneficial working relationships with carefully selected businesses. This will provide you with opportunity to cross-promote your products and services, as well as give and share advice. A strong support network can help to build your own business as well as complementary businesses with whom you choose to partner.

__9. Keep educating yourself.

What works online today may not work quite as well tomorrow. Invest in continuing your marketing education and put what you learn to good use. You don't want your business to simply 'survive' online; you want it to thrive!

__10. Enjoy what you do.

If you don't, then business will only be a chore, not a pleasure. Being passionate about what you do will give you that extra energy and desire to build a business that continues to offer your customers quality products and services -- while earning a profit.

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ABOUT THE AUTHOR: Angela is the editor of Online Business Basics, a practical guide for beginners to the 'net. Packed with instantly usable tips, you'll love its focus on effective fr*e and low-cost marketing methods, specifically chosen for people operating on shoestring budgets! Get the details here: http://onlinebusinessbasics.com/article.html