Including all nitty-gritty details in your masthead is also a super way to build credibility with your readers.

Your company newsletter tagline Your tagline carries a heavy burden--it must be short, it must be persuasive (but not salesy) and it must be comprehendible.

Somehow, in 15 words or less, you must give your readers all information they need about your publication.

Fortunately, that's not as hard as it sounds. All you'll need to do is come up with #1 benefit for subscribers.

Okay, so it's still hard.

But, it's not only do-able, it's crucial.

You also might want to include following information in your tagline (if you have a few extra words):

frequency audience size format. Here are a few examples of taglines clients have used with much success:

Your guide to a well-trained dog A humorous look at life as a single dad Bi-monthly tips on decorating your fingernails for parties You'll notice that, though each of these newsletters is published by a company, not one mentions company's name or interests. Rather they focus on reader's goals. That's key to a tagline that gets people to subscribe and stay subscribed to your newsletter.

The right tagline doesn't just add value for reader, rather you'll find a great tag will help you focus your newsletter content as well. Take some time to come up with right tagline. Once you find one that works, you'll be able to use it for many issues to come.

When you carefully develop your nameplate, masthead, and tagline, you'll build a powerful foundation for reader trust. In each issue, other elements of your newsletter (content, etc) will build upon that foundation to unleash a powerful sales ally.

What's secret to more profits, happier customers, and expert status? A pink and purple polka-dotted ping-pong paddle, of course. Rocky explains: http://www.designdoodles.com/ping-pong.htm

Not only will article on investing in automobile upgrades appeal more to audience, it'll also result in more sales because it's more highly targeted.

3. Ask for sale. We get a lot of newsletters that don't explain what they're selling. If you don't tell your readers that you sell marketing services, how are they going to know they should hire you?

Why not use your top sponsor spot for your own advertisement every so often? Or mention in your editor's letter that you're having a special.

If you use testimonials, why not introduce them with a brief description of product or service customer purchased.

Whatever else you do, commit to making it clear in each issue that you are a company that does x. Then allow yourself some open promotion every few issues.

What's secret to more profits, happier customers, and expert status? A pink and purple polka-dotted ping-pong paddle, of course. Rocky explains: http://www.designdoodles.com/ping-pong.htm