--Don't distribute ad's in between your article or tip. Provide ads, yes. You ARE running a business. But differentiate them from content.

--Make sure that designing your ezine is best use of your time. If not, hire a marketing company or virtual assistant. Not familiar with virtual assistants? These resources can assist you.

--Do not use lots of exclamation marks, question marks, etc. Spam filters just don't like them.

--Don't wait too long between issues-ezines must be timely. Although quarterly newsletters are fine in offline world, they don't work online. At a minimum, publish your ezines monthly-or your readers may forget they've subscribed and report you as a Spammer. Most hosting services will shut your site down first, and then ask questions later.

--On other hand, if you have a lot to say and want to publish weekly or even daily, say so in your subscription box, so people will know how much volume to expect.

--Don't enjoy writing? Publish a tips ezine, hire a ghostwriter, or visit an article bank to pick up some free content.

--Don't forget to change usual "welcome letter" that is part of all ezine hosting services. Create a wonderful personalized "Welcome" for your list; if you offer a bonus, include it in welcome note.

Did you notice that Google has a new paid service under name 'Google Answers'? For a fee Google nominated researchers will get answers to your hard to find questions. The service is located at http://answers.google.com. If you go through questions that are already asked, you will be amazed to see that by searching newsgroups you will find answers to many of them without paying a dime. Newsgroups are indeed a gold mine of information!

Benefits of using Newsgroups

As an online business you can rip varieties of benefits from effective use of Newsgroups.

Establish yourself as an expert of your chosen field People will prefer doing business with you if they know that you are an expert in your field. Post important and relevant information in your chosen Newsgroup, answer to questions posted. Very soon, people from Newsgroup will start considering you as an expert and you will be amazed to see quantity of new visitors checking out your site.

Conduct market survey Newsgroups can be a great source of marketing information. By asking questions in relevant Newsgroups you can find a way of figuring out what people think about your product, your website, etc.

Get new clients There are Newsgroups, which are formed with sole purpose of various announcements and promotions. Prudent use of these Newsgroups along with your relevant Newsgroups will definitely increase your site traffic and get new clients.

Promote your site In relevant groups you can post announcement about your site launch, press releases, product information, etc. Participation in discussions in your subject matter with your signature file, which should include your website address, will help getting new visitors and increase quantity of backward links to your website.

Get answers to your questions You can't be an expert in every thing! Often, you will need answers to various questions. Ask them in relevant Newsgroups along with your signature file. Not only you will have answers to your questions, along with this you will also promote your site.

Make friends Newsgroups can be a great place to find like-minded friends and partners.

Posting do's and don'ts

You have to be very careful with what you post in a Newsgroup. Before making your first post, go through FAQ and posting rules of Newsgroup and read some of postings. You want to position yourself as an expert not an idiot! Some Newsgroups users are pretty aggressive. If they feel that you are spamming their precious Newsgroup you will be flamed in no time.

Here are some basic rules: - Don't post commercials, advertisements or press releases; unless newsgroup specifically mentions that it endorses these things. - While posting a respond, stick to original topic. - Quote only portion of message you are responding not whole message. - Don't cross post. This means, do not post same messages in several relevant Newsgroups. - Never post unrelated messages to Newsgroups. This is considered as spamming! - While posting a message be specific and concise in subject line. - Post your signature file with each and every message. This is important for your web promotion! - Check your spelling and grammar before posting a message. The idea is to make valuable contribution to Newsgroups and by doing so at same time promote your online business. Ask questions that you perceive useful to you and others. Post responds to messages, which are informative, thought-provoking and of high quality. Soon you will build credibility among your fellow Newsgroup members and start receiving a flow of loyal customers.