On other hand, if you see two or more solo ads a day, their list is probably burned out due to over advertising. You're looking for no more than one ad a day, or a minimum of one ad a week. Keep watching! Subject Line

Does ezine put advertiser’s subject line in subject of email or do they just say something like "Solo ad from xyz ezine"?

Your subject line is most important part of your ad and definitely should be in subject of email.No subject line equals no response. Advertiser Response

Repeat (or regular) advertisers in an ezine is a very good sign that subscribers are responsive. To further test responsiveness, I recommend looking through ezine’s online archives (if available).

Archives are previous email publications that publisher has posted to their website for visitors to view. The archive search is not only quick and easy, but archives can also provide an extra trickle of visitors when your ad gets archived.

Testimonial Page

After passing above steps, see if your prospective ezine has a testimonial page. If ezine has gotten this far, chances are it will. Waiting Period

Another indicator of responsive subscribers is waiting period to run an ad in chosen ezine. If waiting period is a month or more, this indicates a very popular ezine with responsive readers. You've uncovered a real gem! Web Forms

I've found that better ezines have web forms that get your ad to publisher’s inbox and usually send auto confirmation of receipt. If there is no web form, try emailing publisher a question first, like when next ad run date is.

No response may indicate a poor choice in ezine, or your email was filtered or blocked as spam. Wait at least 2 days and try emailing again using a different email account.

If your emails still don't get through, neither will your ad. (Ironically, your payment always go through). Trust me, if they fail to communicate, save your money and time and move on. Free Classifieds

If ezine offers free classifieds, this is another good place to run your ad. Since classifieds usually don’t produce responses, any activity from your ad here would further indicate an active readership. Ad Tracking

Never advertise without using an ad tracker. You can purchase one or better, use one of many available online for free. Ad trackers give you a url that you use in place of your website address.

The new url gives you important information like how many visitors you had, where they came from, and some list number of sales per visitor.

This tracking information is crucial to direction of your ad campaign because you’ll learn of need to change your ad and/or sales page. More importantly, you’ll know for certain whether ezine produced enough visitors for advertising price you paid. Run Your Ad Twice If your ad produced a great response, wait a week or two and run ad again in same ezine. I’ve found you'll probably get as good if not better results second time around.

I would advise against running ad a third time in a row because most of your prospects will be found in first two runs.

Rotating Ads

Once your ad has been tested and you have a base of 5-10 solid, performing ezines, start rotating your ad between your ezines.

For optimal results, make sure 2-3 months have passed before running your ad in same publication. Keep building your base and watch your profits grow!

Greg Root has been using ezine advertising almost exclusively since 2003 and owns and

maintains 'The Ezine Ad Tester©' at http://www.maxprofitpro.com/. See the results of his

How are web marketing gurus able to create such aggressive ads, without being anticlimactic?

Internet experts have something that everybody wants and only some people know how to get: success. The truth is, success doesn’t come in a box or in an e-book or in a four-day seminar. None of these things guarantee that success will ever be yours. But they MIGHT help, and that's where promise of success is ever-gleaming. That's how experts can keep you trying like hell to attain it - repeatedly forking over your hard-earned cash for their mysterious know-how - all while thinking that "maybe this one will seal deal and make it happen for me!" Their ads will never be anticlimactic because they have mastered art of keeping their customers salivating for more. Can you do this with your product offering?

Is what you sell highly sought-after, and in category of success? Is it a stepping-stone to something of great magnitude? Or is it merely something that can enhance quality of life in little ways? The truth is, it takes more than ad copy to sell a product. Sometimes... surprise... product has to sell itself.

Despite what some would have you believe, no blown-out sales pitch is going to guarantee that you’ll become a millionaire. Just like embellished movie review, an aggressive advertising campaign will attract attention, and it may even make you some money. But only until people realize that your product doesn’t live up to all hype. At that point, they’ll lose interest. And then you’ll lose customers. What will happen next time you’re ready to launch a new product? Surprise... no one wants to “watch your movie.”

What would you rather be: a one-hit wonder, or someone who draws a loyal following that’s ever-growing? For those that want latter, here’s my advice: be realistic. Keep your advertising honest and informative. Present your product or service in a way that highlights its advantages without telling tall tales. Establish trust and credibility with your customers, and they’ll keep coming back. And above all, don’t base your advertising campaign on "what works for other people." Base it on what works for you.

Copyright 2005 Dina Giolitto. All rights reserved.