Some common specials you'll see are buy one get one free solo ads (your ad alone goes out to entire list of subscribers), volumn ad discounts, and ad packages. The ad packages usually have a mixture of ads for example, a solo ad, top sponsor ad, and a classified ad.

Off Season Ad Specials Summer and mid Winter (December and January) are usually slower months in terms of advertising. Many ezine owners who don't normally offer ad space in their publications will offer special deals to subscribers. These advertising specials are limited in number and may sell out quickly. A recent ad I ran in one of these ezines produced best response I've had yet.

Submitting Articles As a subscriber, you'll get to submit articles to some of ezines. This is an increasingly popular method of getting your message prominently in front of ezine subscibers for free. The key to this method is to offer quality information and then put a subtle pitch for your website at end in author's bio. This method works best if you own your own website versus affiliate or replicated web sites.

Additionally, you can submit your article directly to other ezine publishers who accept them, to article announcement lists, and to article directories.

I highly recommend that you do not miss out on this type of promotion. In fact, hire a ghost writer if you have trouble writing. There are hundreds if not thousands of places online that will accept articles for free. You'll recover your investment.

If you want to save money and put your ad campaign in high gear, employ methods mentioned and keep a sharp eye out. The combined savings will be quite substantial. Of course, that means an increase in your profit margin.

Blogs. Nominated as one of top words of 2004, they were prominent in election (can you say, or want to, Howard Dean?) and they have become more a of web-household item. Blog software is ridiculously easy to use, and free. But why do I need one, you ask. Well, for me, it boils down to one thing and one thing only: search engines love blogs!! I have blogs that have higher (and much more quickly acquired) PageRank than sites that have several hundred pages of content! Why is this? Think about it: very thing search engines love most, fresh content, is very nature of blogging. Most blogs, at least commercial ones, are very on topic, keyword oriented, and frequently updated. The marketing piece concerning blogs is still in it's infancy but growing fast. There is little more powerful these days than a content blog hosted on your own site that is updated daily. I have blogs that get more traffic than site they are sitting on! Think about this. It'll be worth it!

Blogs and RSS feeds are next big thing that's already here! Don't miss out on possibilities they offer!