Not really, Eeyetrack III didn't show a more positive response to websites that did mimic newspapers and their content. In fact, reaction to content was approximately same as any other column online.

"It is very easy to get people to visit your site once, It's even harder to keep them there and/or get them to come back." MRL

Can you increase time spent on your site?

With EyeTrack system, they also tested "time" factors into their findings. What they found wasn't too shocking since most humans react same way when browsing and & learning online.

Our attention span online is very limited, you need to grab their attention right away. If you don't grab someone's attention at first glance, they will click away on spot.

What kind of design layout is best?

Nothing too flashy seems to be winner. It was stated that individuals that were tested with EYETRACK III didn't even look at many of graphics online until end. People seem to gravitate to text and headlines before they take a look at specials with graphics. This is such a turn around from newspapers and magazines.

So does this prove that content is king? I would think so.

Image & Graphics, can they really work?

Its was stated that, size of your image/graphics did make a difference. The larger you can go, better. So it may be wise to make sure that your advertisers within your site, have largest graphic visible to eye to gain most exposure for your advertisers as possible.

If you don't have advertisers on your site don't worry. Try to implement large images for your company’s services/products and specials. Please also keep in mind that not everyone is on high speed internet or cable. Make sure to test your site for download speeds and keep your download time to a minimal. You don't want to lose your visitors because it took more than a minute to download one page.

Everything has it's purpose:

Like mentioned before, internet marketing success is not one thing all way, it's 100 little things coming together. Implementing these findings from EYETRACK III will increase your chances at winning your visitors hearts and getting them to come back time and time again.

Sitting around, reading articles like these and not creating new strategies will bring you same results you have now. It's people who take information like this and really try to implement them on their site that will achieve better results online.

Do yourself a favor, if you haven't read EYETRACK III report, take some time out of your schedule to read report right away.

http://www.poynterextra.org/eyetrack2004/main.htm

I hope this article helps you out!

For more of Martin's articles, go here: http://www.smartads.info/top-10

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About The Author:

Martin Lemieux Smartads - President

Affordable Web Design & Web Site Marketing http://www.smartads.info & http://www.smartads.ca

“My Yahoo!” RSS Headline module Coming Out of Beta?

If I had to guess, I'd say all signs point to yes. When that happens, Yahoo's RSS/Atom directory will likely contain only those who added their feeds early. New feeds seeking to be included will probably face stricter standards than in past.

If you don't have one yet don’t worry, because it’s never been easier to make one. If you can cut and paste, there are tools all over Net that will show you how- some will even generate file for you.

However, there are still certain guidelines you need to follow with your feed to get a good result out of Yahoo - again, it's not as simple as adding your feed now that there are more competing listings.

Yet, Yahoo is still accepting new sources for RSS feeds. Readers of my last book state that they are getting excellent results following my instructions, though initial inclusion no longer occurs at same rate. Plenty of markets have few feeds available, or none at all. Your site could fill that void.

That means you still have a chance at a first page ranking. The traffic I get on a daily basis from My Yahoo readers alone sounds like I just like to brag.

And I do, but that's hardly point.

The point is, there's no place you can even go to buy caliber of exposure to quality of audience that reads feeds.

The typical audience that accesses information by feed are also blog readers. A study this summer estimated that 69.3% of blog readers are aged 29-50, and that 40% of this audience are people who have household incomes greater than $90,000.

The type of surfer that would subscribe to your feed has pre-qualified themselves as a lead, with a certain level of understanding and interest in your topic, often on a professional level. And if you don't spend every post hitting them over head with your sales pitch, they can be both loyal and interactive.

(If you do, they'll unsubscribe from your feed faster than you can spell s-p-a-m.)

And if you're in business of providing information you can use, in a way that shows how you can solve their problem, it's like preaching to converted. Further, if your product solves their problem, and you show that you deserve trust of this subscriber, you’ll also find route to a sale an increasingly downward slope.

The bottom line - this is power surfer's favorite toy. And if your content appeals to them, you need to learn how to play.