Continued from page 1
Yes - you've guessed it - you're one step closer to that ghost-town..
Way No. 4 - 'Please Let Me Watch Intro'
Yes, admit it - you once thought
best thing on
planet was a website that started up by having a revolving animation of
company logo that exploded, span round a bit to an 80s sounding techno tune and then re-constituted itself in
centre of
screen with
immortal words:
"Click here to enter site"
Strange that - "enter site". That's what all your visitors were trying to do when they typed in your web address or clicked on your link but instead they were faced with Jean Michelle Jarre and some possessed bit of code that replicated
effect of someone regurgitating your business' corporate identity over
screen. Nice. Flash intro = trash intro. Use em (the intros) and lose em (the visitors).
Way No. 5 -"I am five years' old - I like things that flash"
One day in
future a law will be passed that will make it illegal to use scrolling text, flashing images, rotating heads, animated animals and boucning cursors on a website. Your website is here to do business. It is supposed to be a serious tool in your marketing armoury. It should be used to convey useful information to your visitors and convince them that you are worth doing business with. Dress it up with flashing icons, swirling graphics, flashing logos and spinning pictures and
merry-go of visual delights will just make your visitors sick. They will leave your glitzy fairground never to return..
Michael Cheney, magnet4web.com (c)

Michael Cheney is the Author of The Website Marketing BibleTM:
"High five Michael! Your bible is superb! The world needs to read it and learn from it." - Jay Conrad Levinson, Author of "Guerrilla Marketing"
http://www.websitemarketingbible.com