Explaining What You Do in 15 Seconds

Written by Charlie Cook


Continued from page 1

- "I'm a marketing coach." (It's about me, and who really cares?)

- "I help independent professionals attract more clients and make more money." (It's about what I do for others and should promptrepparttar question, "How do you do that?")

Your prospects' primary concern isn't you. They want to know what you can do for them and how you can help them profit, financially, physically or emotionally. They want to know if you can solve a problem for them.

To get attention with a short sentence aboutrepparttar 120625 problems you solve, you might tell Barbara you "help reduce manufacturing operating costs and increase profits". Cost containment is a continual problem for any CEO and should pique her interest and prompt follow up. Stop shuttingrepparttar 120626 door to new business with your marketing message. When people ask you what you do, avoid using a label or a discussion of process. Instead, quickly clarify who you help and what type of problems you solve. One sentence should dorepparttar 120627 job.

Talking about what you do in a new way takes a little getting used to. The first couple of times you stop yourself from saying, "I'm an executive coach or consultant" and replace it with a marketing message that describes how you actually help clients, it will feel awkward. Keep using and fine tuning your marketing message and soon it will not only give prospects a clear idea of what you do but you'll be comfortable using it.

Once you have a 15 second marketing message that works you can use it inrepparttar 120628 elevator, inrepparttar 120629 airport, onrepparttar 120630 phone, and at parties and watch your business grow. - 2004 © In Mind Communications, LLC. All rights reserved.

The author, Charlie Cook, helps independent professionals and small business owners attract more clients and be more successful. Sign up to receive the F*ree Marketing Guide and the 'More Business' newsletter, full of practical tips you can use at http://www.charliecook.net


Viral Marketing Secret Weapons

Written by Ron Hollingsworth


Continued from page 1

Contacts

Everyone knows someone, right? The best and fastest way to getrepparttar word out is to tell your friends and colleagues. Networkingrepparttar 120624 key to Internet success.

Write Articles

One ofrepparttar 120625 best ways to promote your website and to “get it out there” is to write articles just asrepparttar 120626 one you are reading now. Doing so will develop credibility for yourself as an authority inrepparttar 120627 industry on which you are writing. To maximizerepparttar 120628 effectiveness, write ways your visitors can benefit from your information. Make it so compelling that they can’t wait to send it to all of their friends. If you are an affiliate your articles should not have sales copy inrepparttar 120629 body ofrepparttar 120630 article. When it’s apparent thatrepparttar 120631 article is associated with an affiliate programrepparttar 120632 reader may not take it as seriously because they know you are getting paid from it. Ensure that you have your resource or bio box attached torepparttar 120633 bottom ofrepparttar 120634 article and make it available for republishing.

Tell-A-Friend

You’ve seen them everywhere. The tell-a-friend form asking you to spreadrepparttar 120635 word of this great product, service, or resource you’ve found. The Internet consumer who is passionate about a product or service is more likely to forward an email to others making this viral marketing technique a huge success. The great thing aboutrepparttar 120636 tell-a-friend technique is that there is practically no effort involved as it is very easy to set up. You just install some code to your site and sit back and do nothing. Do not makerepparttar 120637 error of adding these referrals to your opt-in subscribers list as you will be spamming them. You need to makerepparttar 120638 distinction between your opt-in list andrepparttar 120639 referrals you get from your tell-a-friend form. Never send email torepparttar 120640 referrals you get unless they come to your site and subscribe through your subscription form.



About the Author: Ron Hollingsworth is an Internet Entrepreneur and Internet Marketing professional and has been involved with e-commerce in one way or another for over five year. You can find many reviews of software marketing tools and marketing tips at his website, http://www.rons-internet-marketing-tools.com


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