Expert Guide to Sony's HDV camcorder

Written by Kenny Hemphill


Continued from page 1

There is another important difference too. Hollywood HD is uncompressed, whereasrepparttar video shot by cameras like this Sony HD camcorder is compressed as MPEG-2. This compression inevitably lowersrepparttar 133371 quality ofrepparttar 133372 video stored onrepparttar 133373 cameraís DV tape. However, itís necessary becauserepparttar 133374 HDR-FX1 connects to a computer using a FireWire cable and FireWire, whether it isrepparttar 133375 400 or 800 variety, doesnít haverepparttar 133376 bandwidth to transfer uncompressed HD footage. Even if it did,repparttar 133377 sheer size ofrepparttar 133378 files would make it impractical because ofrepparttar 133379 large amoount of hard disk space needed to store it andrepparttar 133380 processing power needed to edit it.

Another fly in th HD ointment is that, currently, very few applications are able to editrepparttar 133381 footage from this Sony HD camcorder. However, that looks set to change,as Apple has already announced thatrepparttar 133382 next version of its Final Cut Express and iMovie applications, due atrepparttar 133383 end of January, will be able to edit HD.

HD video will eventually become a common consumer format, when prices come down and editing software is able to work with it. However, until a compression format is found that can squeezerepparttar 133384 data contained in HD without noticeably reducingrepparttar 133385 quality, there will be little benefit over current DV format camcorders.

Kenny Hemphill is the editor and publisher ofThe HDTV Tuner - a guide to th kit, the technology and the programming on HDTV.


How Does Your Website Make Me Feel?

Written by Philippa Gamse, CMC


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Does your site present a bewildering array of manufacturers, products, or options without any guidance as to selecting from these? Think aboutrepparttar conversation that you'd have with a customer in your store. You'd find out what they were looking for, and then you'd ask a number of questions to help them findrepparttar 133370 right solution for their needs.

So how can you mirror this process online? You could offer a "Help Me" page that guides visitors through some Frequently Asked Questions or other choices and provides links to recommended products based on their answers. You could incorporate an interactive chat facility with a customer service agent during office hours, or access to a searchable knowledge base. Do I Feel Convinced?

Ifrepparttar 133371 visitor is seeing your business forrepparttar 133372 first time, they need to be comfortable that you are who you say you are, and that you can deliver what you promise.

One ofrepparttar 133373 most important elements in establishing this part ofrepparttar 133374 connection is to showrepparttar 133375 "faces" of your business. Have you noticed how many Websites don't name any of their owners, orrepparttar 133376 people that customers will interact with? It's much easier to have a conversation when I know who I'm talking to!

Customer testimonials and other third-party endorsements are critical elements in establishing trust - they say far more about you than your own marketing statements. How many sites have we all seen that trumpet "nationally recognized" or "premier provider . . ."? Prove it!

Include client quotes and success stories right across your site where they're front and center as visitors are engaged in your content. If you win an award, tellrepparttar 133377 visitor what that means for them in terms of how you were evaluated. Do I Feel Motivated?

Towardsrepparttar 133378 end of our "real-world" conversation, we'll hopefully close a sale, or we'll talk about some next steps, or we might say "Let's stay in touch". To do that with our online visitor, we need to persuade them to buy something, or to tell us who they are, and give us permission to reconnect with them.

Too many Web pages tail off with no call to action or directions about where to go next. If you don't issue a clear invitation, you again leave it torepparttar 133379 visitor to work out what to do - and you run a big risk of losing them.

So at every point on every page whererepparttar 133380 visitor might be thinking "Tell me more", or "How do I get this?", provide a clickable link torepparttar 133381 next step, to your shopping cart, to your newsletter subscription page, or to whatever you want them to do. Don't wait untilrepparttar 133382 end ofrepparttar 133383 page - they may never get there! Look forrepparttar 133384 emotional "tipping points" on every page where they're ready to talk more with you and grab them inrepparttar 133385 moment!

Dilutingrepparttar 133386 Connection

Of course, it's all too easy to undo allrepparttar 133387 good feeling that we create by frustrating or annoyingrepparttar 133388 visitor, or simply by giving them a dead end.

One of my favorite bugbears isrepparttar 133389 site search engine that allows me to enter my query, and then tells me "No results found. Please try again with different search terms".

How is that supposed to make me feel? What was wrong with my keywords or my parameters ifrepparttar 133390 search page allowed me to select them? Am I being stupid? Or do you really not want to help me?

Your visitor is clearly looking for something, and has taken a step towards connecting with you. So how about a results page that lets them know that you can't immediately answer their question, but offers a link to your contact form so that they can send a question, or some tips or suggestions on how to find more information.

The ultimate customer service feature is an opportunity to interact with a live assistant - if your site offers this utility,repparttar 133391 search results page is a perfect place to maximize its visibility.

So how "Emotionally Connected" is your Website?

I hope that I've sparked your curiosity enough to take a fresh look at your Website.

Think about specifically why visitors are coming to your site, what might be on their minds, and review your copy and navigation accordingly. Think about new customers and existing ones, employees, media - everyone who might have a reason to visit. Are you doing everything that you can to create an "emotionally connected" experience for everyone?

The right mix will gain you significantly higher time spent on your site, more calls from pre-qualified leads, more signed contracts, happier repeat customers, attention from new markets, offers of strategic alliances and collaborations, and insights into creating successful new products and services.

(c) Philippa Gamse, 2005. All rights reserved.

Philippa Gamse, CyberSpeaker, is a Web strategy consultant and professional speaker. How does your site rate against Philippa's twenty "emotionally connected" criteria? Visit http://www.CyberSpeaker.com/ to find out. Philippa can be reached at (831) 465-0317 or mailto:pgamse@CyberSpeaker.com


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