Expecting the Unexpected Can Save Your Tradeshow

Written by Susan Friedmann

Continued from page 1

Advance preparation is onlyrepparttar first step. Whether an emergency response works well or not depends on how effectively your team implements it. Use your pre-show meeting to establish how you want your team to ACT during an unforeseen event.

A: Assess It’s easy to panic and run after any solution when a problem first occurs. You’ve made a substantial investment in time and money to be atrepparttar 145357 trade show, and to see it run less than smoothly can be terrifying. Remember to take a moment to stop, consider every aspect ofrepparttar 145358 problem, and make a list of your possible solutions.

C: Coordinate Make sure that every member of your booth staff is aware of whatrepparttar 145359 situation is, what your planned solution is, andrepparttar 145360 roles you expect each staff member to play. This avoids duplication of effort when two or more employees haverepparttar 145361 same good idea. It also ensures you’ll have adequate exhibit coverage at all times. This is where your training efforts pay off – when one or more staff members can cover forrepparttar 145362 others and still create a flawless show experience forrepparttar 145363 attendees.

Additionally, inrepparttar 145364 case of show-wide difficulties (power outages, flooding, etc.)repparttar 145365 convention center staff will be doing their utmost to alleviaterepparttar 145366 situation. Designate one person to be liaison withrepparttar 145367 convention center staff. This person will be responsible for disseminating vital information to your booth staff in a quick and efficient manner and to communicaterepparttar 145368 group’s needs torepparttar 145369 convention center staff.

T: Take action After you’ve decided onrepparttar 145370 best solution, and informed all booth staff, it is time to implement your plan. Pro-active, calm teams will carryrepparttar 145371 day.

This process can happen very quickly, especially if your team is prepared beforerepparttar 145372 event. Make sure they know who is in charge at any particularly moment, and what procedure they’ll be expected to follow in case of an emergency. Then you’ll be ready for whatever surprises Mother Nature – orrepparttar 145373 Sushi Bar – can throw your way.

Susan A. Friedmann,CSP, The Tradeshow Coach, author: “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and training. For a free copy of ExhibitSmart Tips of the Week, website: http://www.thetradeshowcoach.com

No Sales? Your Traffic Is Not The Problem!

Written by John Iacovakis

Continued from page 1

Your landing (or home) page should not be overwhelming and confusing for a new website visitor:

- If he has no idea why he is there or what to do next, he won't take time to figure it out. - Offer something of value for free. - Do not list features but benefits. -Your web site should grabrepparttar attention of your visitors. Use headlines, bullets, bright colours etc. - Does your web page look professional? If your web page is poorly designed you will not succeed at turning visitors into customers or subscribers. - Make your page fast loading. - If I have no enticement to sign up or to order, I’ll just read some stuff for a few seconds and leave. - Have only one specific offer at your landing page.

I have spent years running my own business and helping other businesses. It’s alwaysrepparttar 145356 same little things that makerepparttar 145357 difference.

Most small businesses onrepparttar 145358 Internet do not succeed because they do not know much about running a business online.

Think about it. People go to school for years and companies have large marketing departments because marketing and advertising is not a simple task.

Basically you have to search a lot to find what is most likely to work for your web site. Once you get an understanding for each type of advertising then you can put it to work.

John Iacovakis is an Internet consultant and has over 10 years of marketing experience. He is the owner of CreativeNet Online Advertising: http://www.popadsonline.com

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