Some unscrupulous site owners spawn one popunder after another - creating a seemingly endless stream of popunders which refuse to go away! These rogue sites create a bad image of popunder advertising.

However, from above illustration, we can see that if used responsibly, popunders are one of most effective forms of advertising available.

My advice?

Join an exit exchange that only display a maximum of 1 popunder per visitor. To see an example of such an exit exchange, visit w3exit exchange at http://www.w3exit.com

2. Targeting

Before joining an exit exchange, make sure they have suitable content categories for your website.

If your website is about web design, you should select appropriate categories like Web Development or Web Design.

The more specific categories offered, better targeting, and higher quality of traffic exchanged.

If an exit exchange seems to show get-rich-quick schemes all time, then traffic exchanged probably won't be of much use.

Targeting is key to quality traffic.

So if you own a webmaster resource site, you should join an exit exchange like w3exit at http://www.w3exit.com which caters specifically to web development related sites.

Should you use an exit exchange?

I believe if you weigh pros and cons, you'll agree that exit exchanges do provide a better deal. Why exchange banners when you can exchange visitors?

Here are some exit exchanges you can consider:

http://www.w3exit.com (recommended for web dev sites) http://www.exitdirect.com http://www.adexit.com http://www.freevisits.com

When sending a press release, most important part of release is your contact information. This gives media someone to call if they decide to pick up release and do their own investigation and interviews for their own story. If you are a new and upcoming organization, working with media, not against media, is important -- and how you approach media with your information, or how you respond to media's inquiries will be an important factor in success of your organization.

When dealing with media calls concerning a press release you have sent out, you must try to remember that it is, after all, media's job to ask hard questions. They may seem as if they are attacking you, and how you answer their hard questions will determine how much support you can get from them. Do not attack back. Don't throw up your hands in frustration in front of them. Remain calm, smile, and answer question to best of your ability, using best poker face you have. The most important rule to follow is never make them angry. The media can destroy you.

It is acceptable, after a work is published that is contrary to your liking, to send out a follow-up press release in form of a rebuttal. Utilizing this opportunity for further press conferences can be rewarding. When doing so, try not to say anything out loud that mentions name of a specific publication that has violated your trust, so media will not portray you as attacking their competition. You may, however, provide copies of that violation without quotes from you to media that shows up for conference, so that they can form their own words to describe what happened. Doing this will ensure that you gain trust of all those who attend.

Shonda Ponder is the editor and owner of the Friends of Liberty web site. Friends of Liberty is a Promotional Media Organization, dedicated to teaching promotional skills to amateurs who are politically active.