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Many applicants are concerned that they have worked for only one company or in only one industry and that their skills are not transferable to other industries. This is when your marketing skills are truly tested. Marketing yourself is very similar to marketing a product. Find out what is going to make you attractive to employer as a potential employee and showcase those skills in your resume.
So, how can you avoid "Auto-Disqualifying"
Example: If you are applying for a management position but have never held a manager’s “title,” showcase fact that you have managed others or supervised projects so person reading your resume understands that you have necessary skills even though you have not held title. If your resume is not reflecting your skills, then it is probably being disqualified before it reaches a true decision maker. This is commonly known in employment industry as “auto-disqualifying.”
Education, or lack of, is a tougher hurdle to overcome. Many positions have an educational requirement that some people have not achieved. This again brings us to marketing yourself. Showcase, through your resume, that you have skills and knowledge to succeed at position they are trying to fill. There are very few “perfect applicants” for any particular position, as a result decision makers typically must choose whom they feel is right for job based on skills, experience and you’re your ability to fit into their team.
Do you know if your resume is reaching decision makers? Market your skills through your resume to ensure your resume is actually reaching true decision maker and increase your chances of landing that interview!
Steven Bristow is a senior consultant for R.L. Stevens & Associates Inc. (http://www.interviewing.com), a career marketing firm and organization celebrating over 24 years of providing strategic marketing solutions for its clients’ career transitioning needs.