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(4) Your choice of attire signals whether you're attending a high-powered meeting, representing a client in court or washing your car. And first words on your site tell world who you are and what you do.
(5) Most successful people have a signature fashion style that says, "This is who I am." On web, discover your own writing voice and share your individual persona. Sanitized biographies ("Dr. Z is a well-known…") and copycat slogans are equivalent to shopping in a bargain megastore.
If you've got good fashion or word sense, you can get away with all sorts of rule-breaking. But if you show up wearing a bare bones birthday suit, most would say that's one rule too many.
Cathy Goodwin, Ph.D., author of Making the Big Move, helps midlife professionals navigate career and business transitions. "How Smart People Can Derail Their Transitions" complimentary Special Report http://www.cathygoodwin.com/subscribe.html . Contact: http://www.cathygoodwin.com/feedback.html Phone: 505-534-4194