ExactSeek Explained (Part 1)

Written by Mel Strocen

Continued from page 1

1. The site submitted lacked a Title tag. The ExactSeek crawler ignores sites without Title tags.

2. The site submitted was pornographic or contained illegal content.

3. The site submitted was dynamically generated and its URL contained non-standard characters like question marks (?), ampersands (&), equal signs (=) percent symbols (%) and/or plus signs (+).

4. The submitting webmaster failed to respond torepparttar submission verification email message sent out by ExactSeek. Or, as is becoming more and more common,repparttar 128127 webmaster failed to receiverepparttar 128128 message due to sp@m and ISP filtering and, thus, could not confirm submission. Webmasters using AOL, Hotmail and Yahoo email addresses may soon find it impossible to have their websites added to any search engine using a verification system.


One ofrepparttar 128129 most irritating things about many search engines is that it can take weeks or even months for free website submissions to be indexed. And once sites have been added, it can take weeks for changes to content and/or tags to be re-indexed and for webmasters to see if those changes had a positive effect on site ranking.

ExactSeek opted to put a measure of control back in webmaster hands by introducing a do-it-yourself approach. Early on, two simple online tools were made available which allowed webmasters to quickly checkrepparttar 128130 positioning of any website inrepparttar 128131 ExactSeek database for any keyword(s) relevant to that site and then, if necessary, do something about it.

(a.) Site Ranking Tool Tracksrepparttar 128132 top 10,000 site rankings for all keywords inrepparttar 128133 ExactSeek database, allowing a webmaster to find his site ranking for any keyword(s) relevant to his website.

(b.) Web Crawler Tool Allows webmasters to schedule recrawls of their websites as often as once per week. Self-scheduled recrawls and instant site ranking checks provide webmasters with a quick read on which optimization strategies work and which don't.

Both ofrepparttar 128134 above tools can be found with additional explanation onrepparttar 128135 following page:



More recently, ExactSeek implemented a simple free membership system that takesrepparttar 128136 do-it-yourself approach one step further. Any webmaster who has successfully submitted a website to ExactSeek is automatically a member and can obtain a Member ID and Password for login purposes by usingrepparttar 128137 appropriate form atrepparttar 128138 ExactSeek Member Login page. (http://www.exactseek.com/member.html)

After logging in, webmasters can access a Member Account Manager which allows them to edit, enhance, delete and/or recrawl their site listings as often as they like. Revolutionary? Maybe not, but a big step away from total reliance on search engine scheduling.

Part 2 of this article will look at how traffic data from Alexa Internet was incorporated intorepparttar 128139 new ExactSeek ranking algorithm,repparttar 128140 algorithm's impact on delivering quality search results and at how ExactSeek's new paid inclusion program stacks up against other paid inclusion and PPC programs.

Mel Strocen is CEO of the Jayde Online Network of websites. The Jayde network currently consists of 14 websites, including ExactSeek.com (http://www.exactseek.com), SiteProNews.com (http://sitepronews.com) and SEO-News.com (http://SEO-News.com)

Fight For Online Visibility

Written by Vyacheslav Melnik

Continued from page 1

Now it's time to look at how it works. Oh, sorry, how it doesn't work.

Tolerance to Invisibility

There are top needs such as job, health, foodstuffs, car, etc. that millions of citizens depends on in their everyday life, be it in Kiev, Moscow or New York City. Also, we know there are a lot of websites that offer relevant products and services viarepparttar Internet, especially in large cities. The point, however, is how reachable and effectiverepparttar 128126 service and product providers are online. To learn whether online resources meetrepparttar 128127 needs of an average consumer in different cities, we can describe some ofrepparttar 128128 most likely queries with keywords or phrases and typerepparttar 128129 keywords in a search box of search engines.

For example, let's take Google.com and Google.com.ua that can provide powerful search on New York City and Kiev. If you type "new york city jobs" or "jobs in kiev" (the latter in Russian or Ukrainian, of course) inrepparttar 128130 search box and hitrepparttar 128131 Enter, you'll get millions of search results on New York and more than hundred thousand results on Kiev, withrepparttar 128132 first 30 relevant torepparttar 128133 search query in both cases. It's OK; website owners inrepparttar 128134 recruitment industry do pay attention to their online visibility and traffic to their sites in many countries worldwide. When you're searching for "online food shopping," you can find a lot of online stores in New York, butrepparttar 128135 Kiev Top 30 results include no direct links torepparttar 128136 websites that sell foodstuffs - just free classifieds and links to listings atrepparttar 128137 Internet directories. It's not bad forrepparttar 128138 New York shoppers who can choose among one and a half million search results on foodstuffs. But when it comes to other industries that cannot show so many results, say, dentistry,repparttar 128139 Kiev andrepparttar 128140 New York web resources demonstrate almostrepparttar 128141 same trends; a majority ofrepparttar 128142 dentistry sites have no direct links from Google's search result pages and are searchable only through classifieds and listings at directories, if any. Many of them have slow-loading pages unfriendly to both search engine spiders and Internet users. What didrepparttar 128143 website owners think about, when they invested in those packages of pictures and programming codes that could never get even a click inrepparttar 128144 shadows ofrepparttar 128145 competitors? They didn't think. They just listened to their web design contractors.

Here is a classic example. The Kiev web developers who provide outsourcing services say that their best clients are among US small businesses and Ukrainian large companies. Why? Because there is no need to follow rigid requirements in terms of website promotion and visibility, and a contractor may expect a higher fee-to-time ratio. The US clients think an easy availability of broadband services within their country gives them a reason to ignore some common requirements and to believe that huge pictures and codes could also be cool forrepparttar 128146 dial-up and international users. Onrepparttar 128147 other hand,repparttar 128148 Ukrainian key clients often neglect an online visibility issue, as they believe their brand names are widely known both regionally and globally. That's why they trust their contractors absolutely and never draw uprepparttar 128149 specifications themselves.

The vast majority of website owners aroundrepparttar 128150 globe still don't bother imposing limits on graphics and programming codes and don't care about website specifications, especially visibility issues such as keyword and competitor analysis, web page structure, web promotion (http://azurel10n.com/web-promotion-faq.htm), etc. You can launch your web project that way too, but think about what you'll really get: a functional site with tens of thousands of monthly hits or an unreachable online presentation in an Internet-compatible format?

Vyacheslav Melnik is the founder and owner of AzureL10n (http://azurel10n.com/), a website specializing in web localization, copywriting and search engine optimization for Runet and Uanet, the Russian and Ukrainian portions of the Internet.

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