* It's okay to charge for shipping. If you are sending files or documents via any method other than good, old standard mail, it's perfectly acceptable to add cost of shipping. (I strongly suggest making sure your customers know that UPS or FedEx is not included in your bid price.) Not only is it OK to add this charge, but also most manufacturers add 10% because manufacturers are fronting cost of shipping. That's right, you're paying for it and expecting to be reimbursed. That has a value.

* Use a packing list. If you are sending a client documents or a CD containing electronic files, use a packing list. Don't describe contents in a cover letter, it will be thrown away or misplaced. Not only should you use a packing list, but also it should be in same format as your initial written bid and your final invoice to avoid confusion.

* Don't be afraid of paper. Writers aren't necessarily afraid of paper, but home business owners are. Manufacturing companies, especially those that are ISO certified, keep paper copies of everything. If you get an e-mail from your client changing specs of a project, print it out and file it. You never know when your client might need a reminder.

* Develop a paperwork system and stick with it. If you require a client to sign a written agreement outlining his expectations, require same from all your clients. If you need a purchase order number from a client to begin business, ask same thing from everyone.

There are an estimated 30 to 40 million people who are so afraid of dental treatment that they avoid it altogether. A large number of these people report that their anxiety is heightened (or triggered) by smell inside of their dentists' offices. Removing smell may be one way to help dentaphobes deal with their anxiety.

A recent study by neurological Clinic at University of Vienna, used an ambient orange odor in dentist waiting rooms. The study looked at 72 patients between ages of 22 and 57 and discovered that those that were exposed to orange odor had a lower level of anxiety, a more positive mood and higher level of calmness, than those who were not exposed.

The use of smell as a marketing tool is not new. Manufacturers have long enhanced their products with "new spring fresh scents" and like.

"We've all baked cookies or simmered potpourri just prior to showing our home to potential buyers," said Wincent. "This is same concept behind so-called 'atmospheric' studies which look at effect environment has on shopping."

Results of studies that look at effect scent has on a shoppers experience are mixed. In general, however, research has shown that smells that are considered both pleasant and complimentary to products and environment promote a more pleasant shopping experience and increased sales. It is a simple logical extension that removing unpleasant or conflicting odors would have a similar effect on buying habits.

"In short," said Wincent, "you never know what memories or emotions certain scents evoke in your customers. Your safest bet is to remove any unpleasant odor, so it doesn't harm your business."