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Don’t oversell…. You must over-deliver. Don’t over-deliver to
extent that your product is lost in an exuberance of discounts, special offers, bonuses and freebies.
If your product is tried and tested, and really is worth price you are asking - why must you feel obliged to add extra freebies worth 100 times more?
And yes - that really does happen every day - especially online.
“But my product for just $47 - and get £4,995 worth of freebies”.
Oh please.
Freebies, extras and bonuses are great - but to THAT extent?
If you buy a car worth $25,000 - do you expect dealer to give you extras worth $250,000? Of course not. You’ll be lucky to get a free tank of gas.
If your product really is good, don’t bow to freebie-hunters. Go for real customers - and give them a genuine sales pitch. Unfortunately for internet marketing business, it seems this has gone out window, and bonus package is simply belittling true worth and value of main product.
3. Customer Service
The BIG ONE.
This is where MANY businesses and business people fall flat on their face. Poor customer service, especially AFTER sale, is deadly. Positive, active, effective customer service is VITAL both before and after sale. Many concentrate on it before sale…. Just to make that sale…. Then it all dies off.
Pre-sale service is a must. It helps retain customer and is important to get sale.
But ignore POST-SALE service at your peril.
Once you have customer…. It’s much easier to up-sell, re-sell, get referrals….. But if you end up losing that customer because you simply don’t look after them AFTER you have their money…. Do you really think they are going to spend any more of their cash with you?
Poor after-sales customer service is also one major factor of refunds. Keep up good customer service - reduce your refunds (and complaints).
It’s all about ‘damage limitation’.
The key focus of this report is about your Viral Reputation.
It’s very easy to catch a ‘negative’ viral reputation. And it spreads without mercy. Before you know - first person to become infected (usually because you have failed in one or more of above categories) - has ‘infected’ many, many others.
Just by telling their friends, family, colleagues, associates…. Then they in turn tell others what they know…. Then others tell more………
Do you see my point?
A ‘positive’ viral reputation is far less contagious and not very virulent… it’s much harder to catch.
FACT - People simply spread bad news at a rate ten times faster that good news.
Once damage is done, once negative virus begins to spread - finding cure (stopping it or repairing damage) will be incredibly difficult.
So, prevention is better than cure.
Prevent negative viral reputation, with good service or products, honest sales pitch and most of all, rock-solid customer service. Slowly but surely you will benefit from positive.
An article by Gary Durkin Founder of the Internet Advice Center® http://www.InternetAdviceCenter.com
Gary has more than a decade of offline international business success behind him, and has been doing business online for 6 years.
© Copyright 2005 - All Rights Reserved worldwide.
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