Every Minute Matters: Discerning Attendee Types

Written by Susan Freidmann


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They do want to talk to you – about who built your booth, where you got those great graphics, and how much you paid for your sweater. These types are extremely curious and engaging, but unless they want to talk about your products and services, you’ll want to keep them moving. You don’t haverepparttar time to waste on a discussion of booth construction. Take a little time with … Salespeople. You’ll find people atrepparttar 135811 shows who attend with one goal in mind: selling you their products or services. Publication advertising representatives are notorious for this. Chances are they themselves aren’t likely prospects, but you never know. Additionally, they’ve talked to everyone onrepparttar 135812 floor that day –repparttar 135813 insights and info they share might lead you to a more likely prospect. If floor traffic is slow, it may be worth asking a few questions, if only to find out who they could refer you to. Nobodies Just because you don’t know whorepparttar 135814 attendees are doesn’t mean their employers don’t. Often times larger firms send underlings in their organization to show to do specific research. Never, ever underestimate these folks. They may be extremely strong influencers – and if they aren’t now, they may be someday, and they’ll remember if you treated them poorly. They may also have some precious knowledge –repparttar 135815 names and contact info ofrepparttar 135816 decision makers in their firm. Time spent with them could be invaluable. Happy, friendly people These types are usually extremely friendly. They smile and their whole body language says, “Please, talk to me! Please! Me, Here! I want to Talk to You!” Questioning will determine whether or not they are prospects worth pursuing, and you’re guaranteed a cheery bit of conversation. Job Seekers The top companies in any industry, gathered all in one place – no wonder job seekers haunt trade shows. It’s an excellent way to network and look for organizations who may have present or future job openings. If you have a spare moment, takerepparttar 135817 time to talk withrepparttar 135818 job seeker. They may be justrepparttar 135819 person you need to help your company become even better. But save most of your time for… Definite Prospects Research has shown thatrepparttar 135820 majority of trade show attendees are predisposed to purchase new products and services. These arerepparttar 135821 people who can easily be transformed from casual browsers to definite prospects. Concentrate on them! If you’ve done a thorough job of pre-show marketing, you’ll also have definite prospects and customers seeking you out atrepparttar 135822 show. Don’t droprepparttar 135823 ball once they’re atrepparttar 135824 booth – give themrepparttar 135825 attention they deserve. Consider having a separate conference area within your exhibit to speak with definite prospects. They appreciaterepparttar 135826 VIP treatment and you’ll be able to have a meaningful conversation with them despiterepparttar 135827 hustle and bustle of a busy trade show.

Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and training. For a free copy of ExhibitSmart Tips of the Week, e-mail: susan@thetradeshowcoach.com; website: http://www.thetradeshowcoach.com


3 Proven Free Marketing Methods Guaranteed To Improve Your Website Traffic

Written by Adam Thompson


Continued from page 1

Here's how an exit exchange works: when a visitor leaves your site,repparttar site of another member ofrepparttar 135810 exchange pops up. Each time that happens you get a credit. Depending onrepparttar 135811 exchange, you may need from 1-2 credits for your site to pop up on another members site.

The obvious drawback to this method is thatrepparttar 135812 visitor did not choose to go to your website, so it's not a very high-quality visitor. The best way to use these visitors is to direct them to something free on your site.

Method #3: Articles

How does one market with articles? Easy. There are hundreds of website owners & ezine publishers out there looking for quality articles to include on their site or newsletter. You allow them to use your article, as long as they put a link to your site atrepparttar 135813 end. The easiest way to do this is to submit your article to free article directories, which you can find by searchingrepparttar 135814 web.

Use these three methods, & I guarantee that your site traffic will increase. What's more, it won't have cost you a cent!

Adam Thompson is a full-time internet marketer, co author of "Duplicate Our Success: Step-by-Step Guide To Home Business Success". If you're looking for more free internet marketing resources, go to http://www.internetsuccesskey.com

You are free to reproduce or use this article, as long as you keeprepparttar 135815 above aythor's information, & makerepparttar 135816 links active.

Adam Thompson is a full-time internet marketer, co author of "Duplicate Our Success: Step-by-Step Guide To Home Business Success". If you're looking for more free internet marketing resources, go to http://www.internetsuccesskey.com

You are free to reproduce or use this article, as long as you keep the above aythor's information, & make the links active.


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