Every Minute Matters: Discerning Attendee TypesWritten by Susan Freidmann
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They do want to talk to you – about who built your booth, where you got those great graphics, and how much you paid for your sweater. These types are extremely curious and engaging, but unless they want to talk about your products and services, you’ll want to keep them moving. You don’t have time to waste on a discussion of booth construction. Take a little time with … Salespeople. You’ll find people at shows who attend with one goal in mind: selling you their products or services. Publication advertising representatives are notorious for this. Chances are they themselves aren’t likely prospects, but you never know. Additionally, they’ve talked to everyone on floor that day – insights and info they share might lead you to a more likely prospect. If floor traffic is slow, it may be worth asking a few questions, if only to find out who they could refer you to. Nobodies Just because you don’t know who attendees are doesn’t mean their employers don’t. Often times larger firms send underlings in their organization to show to do specific research. Never, ever underestimate these folks. They may be extremely strong influencers – and if they aren’t now, they may be someday, and they’ll remember if you treated them poorly. They may also have some precious knowledge – names and contact info of decision makers in their firm. Time spent with them could be invaluable. Happy, friendly people These types are usually extremely friendly. They smile and their whole body language says, “Please, talk to me! Please! Me, Here! I want to Talk to You!” Questioning will determine whether or not they are prospects worth pursuing, and you’re guaranteed a cheery bit of conversation. Job Seekers The top companies in any industry, gathered all in one place – no wonder job seekers haunt trade shows. It’s an excellent way to network and look for organizations who may have present or future job openings. If you have a spare moment, take time to talk with job seeker. They may be just person you need to help your company become even better. But save most of your time for… Definite Prospects Research has shown that majority of trade show attendees are predisposed to purchase new products and services. These are people who can easily be transformed from casual browsers to definite prospects. Concentrate on them! If you’ve done a thorough job of pre-show marketing, you’ll also have definite prospects and customers seeking you out at show. Don’t drop ball once they’re at booth – give them attention they deserve. Consider having a separate conference area within your exhibit to speak with definite prospects. They appreciate VIP treatment and you’ll be able to have a meaningful conversation with them despite hustle and bustle of a busy trade show.
Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and training. For a free copy of ExhibitSmart Tips of the Week, e-mail: susan@thetradeshowcoach.com; website: http://www.thetradeshowcoach.com
| | 3 Proven Free Marketing Methods Guaranteed To Improve Your Website TrafficWritten by Adam Thompson
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Here's how an exit exchange works: when a visitor leaves your site, site of another member of exchange pops up. Each time that happens you get a credit. Depending on exchange, you may need from 1-2 credits for your site to pop up on another members site. The obvious drawback to this method is that visitor did not choose to go to your website, so it's not a very high-quality visitor. The best way to use these visitors is to direct them to something free on your site. Method #3: Articles How does one market with articles? Easy. There are hundreds of website owners & ezine publishers out there looking for quality articles to include on their site or newsletter. You allow them to use your article, as long as they put a link to your site at end. The easiest way to do this is to submit your article to free article directories, which you can find by searching web. Use these three methods, & I guarantee that your site traffic will increase. What's more, it won't have cost you a cent! Adam Thompson is a full-time internet marketer, co author of "Duplicate Our Success: Step-by-Step Guide To Home Business Success". If you're looking for more free internet marketing resources, go to http://www.internetsuccesskey.com You are free to reproduce or use this article, as long as you keep above aythor's information, & make links active.
Adam Thompson is a full-time internet marketer, co author of "Duplicate Our Success: Step-by-Step Guide To Home Business Success". If you're looking for more free internet marketing resources, go to http://www.internetsuccesskey.com You are free to reproduce or use this article, as long as you keep the above aythor's information, & make the links active.
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