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6. Don't use all caps in your headline.
You'll appear like your yelling at your reader, and your ad will come off as amateurish.
7. Include a "call to action."
At
end of your e-zine ads, include a call to action that tells your reader what you want them to do next (i.e., visit your site or subscribe to your e-zine).
8. Don't be cute or funny with your ad.
You might put your reader in a good mood, but don't count on that translating into more visits to your site or more sales.
9. Offer something for free.
Provide an incentive for visiting your site such as a free ebook, sample chapter, or trial.
10. Subscribe to or view
archives of
e-zines you would like to advertise in.
You'll be able to see
quality of
content provided, how many ads are published in each issue, and you'll get a good idea of
products those readers are interested in by
ads being run.

Article by Ken Hill. Ken's articles have been published in numerous e-zines and web sites all over the net. Keep up to date on his latest articles, and get more new valuable tips by visiting him at: http://kenhill.blogspot.com