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2nd - keep track of
email queries you do receive because these can also be added information that you can include on your site.
Ok, let me continue on here...
When someone emails you then you now have opportunity to share your knowledge by answering their question, but, they also get to know you a little bit more. You are communicating and words you use and way you come across in your writing are important here. Know your business and that builds confidence not only in you, but confidence within your potential customer. If there is something you don't know or a question you can't answer, then say so. DON'T FLUFF your way out to save a sale, it will turn around and bite you in butt. Instead, email back saying you don't have answer to question but are on it and will get an answer back to you as soon as I find out for you.
Honesty is ALWAYS best policy...you won't lose a customer if you are honest...you'll gain their trust and respect ;o)
Treat people way you want to be treated. Hmmm a golden rule that sounds so simplistic and easy but sometimes forgotten :o( I receive emails back after a person has purchased an info product from me wanting their money back. Not a problem, it happens. What I do is email person back and ask them what it was that they were after or expecting from product. From there is opens up a communicative process. NOT to rip their head off, but, to help my business...let me explain that further.
I had someone purchase Autopilot Income Streams which is an ebook that shows you how to create your own eCourse, gives you templates for your own course and of course gives you ideas and tips for marketing course. They sent an email asking for a refund because product wasn't what they thought it was. I emailed person back and asked them to explain to me what they were looking for. Once I found out what it was then I fired an email back explaining to them where they could find what it was they were looking for.
I didn't do this looking to get anything out of it, other than to help this person. But, by taking time to do that this person subscribed to ProfitSpace and has referred others to me. That of course was a huge bonus and it wouldn't have happened otherwise if I didn't treat them way I wanted to be treated and took time to communicate with them. Know that this bonus doesn't happen all time, but when it does it certainly does give you sign that you are doing business right way. You will certainly come across others who are quite opposite and that is ok as well. Just remember two wrongs don't make a right. If they want to be rude, let them, just ensure you remain totally professional and deal with them accordingly ;o)
There are false claims out there and of course there are those who are unethical and it makes it harder for those of us who are. You can't reach everyone obviously, but idea here is to really shine through ethically for those you do come into contact with. People talk about good service and ethics or bad. Plant seed by always being ethical and that seed will spread through many networks...it really does ;o)
I wrote an article "How To Show Honesty and Build The Trust and Make Your Business More Believable???" It will give you more ideas on subject of ethics, http://www.profitspace.com/belief.html
