"How do I tell if a business is good or bad?" "How do I know where to shop?" "Are they a good business?"

My response is always same...check fruit on tree. What is pattern of behavior? What is company's reactive personality? Is moral constitution flexible rather than rigid? Check reputation.

The offline world provides numerous resources to determine patterns and trends of businesses. Trade associations, chambers of commerce, better business bureaus etc.

In online world, however, we are still treading murky waters when it comes to measuring "character" of a business. By far, best route to take are testimonials.

Testimonials on your website are powerful. But, they must be honest and sincere. Don't just make them up. Add a link back to provider and it will increase your credibility TENFOLD!

Now I know what you're thinking, "Who wants to be answering tons of email for ME?" Nobody. That's why you use technology available at your fingertips. With permission of author, use a line or two of their testimonial on your site with a link to an autoresponder for full message.

Now, sit back and watch your credibility soar

Patty Baldwin is a former Better Business Bureau executive and the owner of several online businesses. A successful net marketer, she invites you to visit any one of her sites at:

http://www.allbizservices.com http://www.4bstrading.com http://www.allbizwealth.com

You see, it's all about commitment and belief. You believe Grandma and you're committed to finding treasure chest!

The Internet has provided us with a treasure trove of opportunity. Taking journey, however, requires that kind of commitment and belief.

Possibilities abound out there in cyberspace just waiting for you.

Yeah, but . . . ? Do you suppose that Bill Gates succumbed to "yeah buts.?" Where would we all be if he had?

Before you even think about a business. Before you start toying with domain names. Before you rush to point and click to buy a web site.

Ask yourself following questions:

Do I believe treasure chest is out there? Am I willing to focus, commit and do whatever it takes to find it?

If you answered yes to these two questions, you're ready and I wish you Godspeed!

If I can provide you with any assistance, please let me know. I CARE.

Patty Baldwin is a former Better Business Bureau executive and the owner of several online businesses. A successful net marketer, she invites you to visit any one of her sites at:

http://www.allbizservices.com http://www.4bstrading.com http://www.allbizwealth.com