My reputation would be tarnished. My customers might buy product and some of them might even think it's cool. But then they find about free product, they find about other competing products, and they find out they've been had!

After that, my customers will start to question anything they have ever bought from me. They might think, "I wonder what ELSE I have been tricked into buying from him?" Sure sometimes people make honest mistakes when they endorse a product. But, if you ever make an honest mistake about a product, admit it! Write a big apology and never endorse product again. However, you should really try hard to avoid those mistakes. Make sure to research products you endorse, BEFORE endorsing them. Only endorse products you are absolutely sold on.

Personally, I will never tell you that so-and-so is unethical or a scam artist. Even though certain people might sell products that I don't believe in, I don't know what motivates them, I don't know whether they are making an honest mistake or whether they are scam artist. That said, I will only endorse products I believe in. While I do make money from endorsing some of these products, I also endorse products that I don't make a penny from. If a product does not have an affiliate program and you can't make money from it, you should still endorse it if you really believe in it. In fact, if you endorse products that you don't make money from, it lends credibility to ALL of your endorsements.

In closing, make sure to promote products in an ethical manner. Make sure your customers will benefit from product, otherwise find something else to endorse.

Written by George Manty, owner of http://websitepromotionbook.com

- Don't link with pages that have unorganised link directories with hundreds of links on each page. This won't benefit you with increased traffic or search engine rankings.

- Do link with sites that have a clearly labelled "Link Directory" from their main page. You aren't likely to get much traffic from a hidden or hard to find link directory.

- Don't use link farms or FFA pages. You are unlikely to get extra traffic using these methods and search engines may penalise you.

- Do use link directories to help you find link partners.

- Do stay organised. Use link exchange software, or a spreadsheet to keep track of link exchanges you have requested and contact details of webmasters.

(4) Email Signatures

This is a very simple, but often forgotten way of increasing your website visitors.

Most of us are sending lots of emails a day, but many of us just sign them with just our name, or perhaps nothing at all.

Instead, why not end your emails with a short signature containing your name, a bit about your website along with URL?

Keep signature short (4 lines), to point and avoid hype or SHOUTING.

You may be surprised at extra visitors you receive through doing this. It's amazing how curiosity will lead recipients of your email to click on your link!

(5)Using Traffic Exchanges

Finally, this is one easy way to guarantee instant hits to your website. You can build up credits for free by surfing or building up a downline to surf for you.

The downside of this method is that visitors you receive from traffic exchanges are not as targeted as visitors that you will receive via other methods that I have described.

The reason for this is that people surf traffic exchanges for one reason - to earn as many credits as possible in as short a space of time as possible!

This gives you a challenge - how do you attract attention of someone who is looking at your web page for 20 seconds or less?

Here are two tips -

- Know your market - spend some time surfing on exchange that you are advertising on and pay attention to types of web pages being advertised. Make sure that pages you advertise are going to interest your target market.

- Use a short, simple attention grabbing page that can be read in a few seconds - there is no point advertising a huge page of text that takes 5 minutes to read. The chances are, your visitor will get bored and click on "next" button without giving your page a fair chance.

Regularly invest some time in each of these 5 traffic generating methods and you will see your web statistics moving in upwards direction before you know it.