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7. Assume people are going to instantly subscribe to your e-zine. For example: "Dear Healthy Subscriber" They will want to subscribe in order to feel healthy.
8. Allow your subscribers to collect stuff from each issue of your e-zine. It could be ebooks or software. They'll tell others and those people will subscribe.
9. Tell people what their friends or family might say as a result of them of learning what's in your e-zine. People care about what other people think of them.
10. Make people feel like it's their idea to subscribe, they will be less hesitant. Tell them in your ad "You are making a smart decision for subscribing".
Dean Shainin is a work at home business coach at http://www.EndlessIncomeForLife.com We can build you a profitable work at home business with all the training, support, websites, products and tools you need to succeed online.